Posted on September 03, 2018

Location: 15th floor, Tornado Tower

 

In brief: Are you a Marketing & Sales professional? Have you thought of an alternative to the traditional B2B Marketing? This old “B2B” model was derived from the old “4P” (B2C) paradigm, and it was designed for a) individual firms who sought to sell b) products c) to customers d) within a supply-chain e) in a mostly physical world. By contrast, we will propose the emerging new “B4B” model, which is about developing a phygital (physical+digital) ecosystem aiming at selling outcomes FOR customers . Learn about the “4Vs” associated with the new “B4B” model and how it compares to the traditional B2B Marketing.

 

Learn morewww.qatar.exed.hec.edu

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11 September 2018