Posted on January 27, 2018

Location: Tornado Tower, West Bay - Doha, Qatar

 

In brief: Social Media are more than a communication channel. How can they be strategically leveraged?

Program
  • A new marketing paradigm due to the horizontal revolution: how have the 4Ps of marketing evolved due to the rise of constantly connected customers?
  • The digitized customer journey: what is the role of the internet in general and social media in particular in the consumer’s purchase decision process?
  • Social media landscape and cultures: recognizing the wide variety of platforms that are used for different purposes and adhere to different social norms
  • The four pillars of social media marketing strategy

 

Learn more: www.qatar.exed.hec.edu

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Date: 

11 February 2018 till 12 February 2018