Location: Tornado Tower, 14th floor, West Bay, Doha

In brief: This program is designed to offer participants a solid understanding of cutting-edge thinking in the field of business marketing. This program will give you the tools to:

• Shift from a supply-chain to an ecosystemic mindset in order to seize new market opportunities
• Develop new segments by critically thinking about value
• Become truly customer-centric to develop a distinctive value proposition
• Understand the critical importance of risk and data in any offering
• Develop distinctive “value-delivery” Vehicles for your offering and propose an experimental path to learn about the market
• Design a data-centric “Voicing” strategy, including a meaningful marketing content approach and a distinctive branding strategy
• Increase both effectiveness and efficiency in your relationship with your customers

Learn more: www.qatar.exed.hec.edu