Posted on February 14, 2019

Location: Tornado Tower, 14th floor, West Bay, Doha

 

In brief: This program is designed to offer participants a solid understanding of cutting-edge thinking in the field of business marketing. This program will give you the tools to:

  • Shift from a supply-chain to an ecosystemic mindset in order to seize new market opportunities
  • Develop new segments by critically thinking about value
  • Become truly customer-centric to develop a distinctive value proposition
  • Understand the critical importance of risk and data in any offering
  • Develop distinctive “value-delivery” Vehicles for your offering and propose an experimental path to learn about the market
  • Design a data-centric “Voicing” strategy, including a meaningful marketing content approach and a distinctive branding strategy
  • Increase both effectiveness and efficiency in your relationship with your customers

 

Learn morewww.qatar.exed.hec.edu

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Date: 

27 February 2019 till 28 February 2019