Posted on February 14, 2019
Location: Tornado Tower, 14th floor, West Bay, Doha
In brief: This program is designed to offer participants a solid understanding of cutting-edge thinking in the field of business marketing. This program will give you the tools to:
- Shift from a supply-chain to an ecosystemic mindset in order to seize new market opportunities
- Develop new segments by critically thinking about value
- Become truly customer-centric to develop a distinctive value proposition
- Understand the critical importance of risk and data in any offering
- Develop distinctive “value-delivery” Vehicles for your offering and propose an experimental path to learn about the market
- Design a data-centric “Voicing” strategy, including a meaningful marketing content approach and a distinctive branding strategy
- Increase both effectiveness and efficiency in your relationship with your customers
Learn more: www.qatar.exed.hec.edu
Categories:
Event Category:
Date:
27 February 2019
till 28 February 2019