Posted on August 27, 2018

It's either me or the background; never both. That's the choice we're always stuck with when deciding which way to set our smartphone cameras.

Being the star of your selfie, as you rightly should be, is all about capturing every glam detail right down to those perfect lashes as you strike a pose. But using the average portrait mode comes at a price, so just forget about showing off the beautiful scenery around you and leave it to a blur. For once, why can't we have it all? For those who dared to ask, Huawei has the answer with its latest HUAWEI nova 3 – the game-changing device that bids goodbye to the smartphone selfie and upgrades users to the era of the Artificial Intelligence (AI)-powered selfie.

The 24MP front AI-camera of the HUAWEI nova 3 is able to distinguish a human face from the background. The camera instantly recognizes more than 200 scenarios across eight categories including Blue Sky, Beach, Plants, Night, Stage and Flower. After it processes what scene the cameras are pointing at, the device will apply beautification on the subjects and also optimizations on the background. Meanwhile, the 2MP secondary sensor works in sync to capture depth and automatically sets to enhance the best of the background in a way that truly gives both you and your audience an opportunity to relive the moment all over again. Its powerful algorithm also knows to apply beautification to your face, making sure the light falls in just the right places to accentuate contours and conceal imperfections, as well as adjust skin tones and facial details by age and gender.

An AI-selfie mode acts much like your very own professional robot photographer and automatically adjusts all the settings to snap your most flattering selfie on first go. It knows to focus on your face – but it's also simultaneously calibrating settings to bring out the best of your background, creating not just a self-portrait but a living moment that tells the story of your selfie. This is important. Imagine returning from that dream holiday in Switzerland with a selfie that's blurred out the beauty of the stunning snow-covered Swiss Alps. Or if you're lying on a beach in the Maldives only to capture a blue blur as your background instead of the crystal clear turquoise blue waters reflecting the rays of the sun at dawn.

The harsh truth is that while a portrait mode is great for your face, what's to really differentiate one selfie from another when it's all just a blur of hues in the background? Powered by Artificial Intelligence (AI), the HUAWEI nova 3 boasts not one, not two, but four cameras - 24 MP + 2 MP dual AI selfie cameras on the front and 24 MP + 16 MP rear dual cameras. But unlike other smartphones in portrait mode that create a bokeh effect where a subject remains in sharp focus while the background is blurred, the HUAWEI nova 3 just knows to enhance not just your beauty but also the beauty of your moment as a whole.

Whether you're five or 50, selfies have become an innate form of expression and sharing in today's time. Not only do they reflect our confidence, passion and bravery, but also empower us to show our own unique superstar traits. So it's about time there's a phone with a camera that's intelligent enough to allow for both subject and background to be captured in perfect harmony to save the most stunning digital record of your moment. Just as we always aspire to soar towards our own personal growth, so must our selfies from just-a-portrait to AI-powered superstar status.

About Huawei Consumer Business Group (CBG)

Huawei Consumer Business Group (CBG) is one of Huawei's three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.

Year on year growth was reflected in Huawei’s rise as a globally recognized premium brand. In 2017, Huawei was named number 49 on BrandZ’s Top 100 Most Valuable Global Brands, number 88 in Forbes World’s Most Valuable Brands and number 40 on the Brand Finance Global 500 Most Valuable Brands lists. In this year’s Fortune 500 HUAWEI climbed up the list to the 83rd place from the 129th of last year with a revenue of $78.51 billion, making the top global 100 for the first time. As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 16 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.