Hyundai’s Grand Santa Fe has been acknowledged as the best SUV in the mid-size segment by the Middle East Car of the Year (MECOTY) awards’ jury. The Hyundai Grand Santa Fe’s mix of modern styling, executive features, excellent performance and seven-seat practicality and space was highlighted by the panel, which was comprised of the region’s leading automotive writers and road testers. At the same time, the All-New Sonata has been named the Middle East’s ‘Best Medium Sedan 2015’ by Automobile Magazine and the popular ‘Future TV’ show.
The Hyundai Santa Fe is one of the Korean brand’s leading sellers across the Middle East with its blend of style, performance and practicality having proven to be enduringly popular with the region’s car buyers. The seven-seat, 270bhp Grand Santa Fehas styling based on Hyundai’s ‘Fluidic Sculpture’ design philosophy, and shares many design cues with the sporty five-seat Hyundai Santa Fe. High quality materials, cutting-edge active safety systems and innovative features and technologies that are normally associated with premium sedans and SUVs from the class above have ensured Hyundai Grand Santa Fe has been an instant hit.
The verdict of MECOTY judges has added another chapter to Hyundai Santa Fe’s success story. MECOTY was established this year to provide the region’s leading motoring journalists with the platform to recognize the best vehicles introduced to the Middle East’s car buyers each year. With jurors from Bahrain, Jordan, Kingdom of Saudi Arabia, Lebanon, Qatar and United Arab Emirates, the panel is an authoritative representation of the region’s numerous national markets.
The success of Hyundai’s Grand Santa Fe has been complemented by the All-New Sonata being named ‘Best Medium Sedan 2015’ by Automobile Magazine and the popular ‘Future TV’ show. They highlighted the styling, performance and technologies offered by the All-New Sonata, which underwent three years of research and development by Hyundai in the Middle East and around the globe before its introduction earlier this year. Sonata has traditionally been one of Hyundai’s best-selling models in the Middle East with over 26,000 units sold across the Middle East in 2013.
Mr. Tom Lee, Vice President and Head of Hyundai Africa and Middle East Regional Headquarters, said: “These accolades are the latest in a long list of awards the Hyundai range has achieved here in the Middle East. It is rewarding that automotive experts and customers recognize the high standards of quality and ‘Modern Premium’ benefits offered by our new models. And for the spacious, practical and comfortable seven-seat Hyundai Grand Santa Fe to have been acclaimed as best in class in such a competitive segment, and by such a distinguished list of jurors, underlines Hyundai’s product and market leadership.”
Speaking about the MECOTY awards, Saeed Al Marzouqi, CEO & Chairman, MECOTY, said: “We are truly overwhelmed at the successful response that we have received in organizing the first ever edition of MECOTY. There was always a need for car manufacturers to be recognized by an award body that will judge independently and be free of any commercial bias, as end users also needed a common platform to read authentic reviews from professionals.”