Posted on November 28, 2016

Hyundai Motor Company today confirmed Skyline Automotive as its official distributor for the State of Qatar, underlining a determination to increase its share of the local car market.

Skyline Automotive has ambitious plans for growth, bringing together a leadership team with extensive experience working in the motor industry in Qatar, as well as across the wider GCC and Middle East. Managing Director Paiman El Malla has previously held senior positions with BMW operations in Saudi Arabia and the UAE.

The new distributor is responsible for sales and service of the full Hyundai 2017 model range, from small hatchbacks and sedans to SUVs. It will also introduce the luxury Genesis brand to the Qatari market from this month. Its first showroom is now open on B-Ring Road, and more sales and service centers will open at convenient locations across Qatar in the coming months. “We are very impressed by Skyline Automotive’s dedication due to their understanding of the market and to their rapidity of establishing their sales and after sales facilities,” said Mike Song, Hyundai Head of Operations for Africa and the Middle East. “Hyundai has achieved success by setting high standards, and we look for partnerships that match those standards, and that will consistently deliver on the promise we make to our customers. We believe we have found the right partner in Qatar.”

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As Hyundai’s official distributor, Skyline Automotive will offer some of the safest, most innovative, stylish and reliable cars available, designed and built to the highest specifications and standards by the world’s fifth-largest car manufacturer. “We are proud to represent the Hyundai brand in Qatar and excited by the huge opportunity ahead of us,” said Paiman El Malla, Managing Director of Skyline Automotive. “The vision for Skyline Automotive is to be a truly service-led and customer-focused organization, which aligns perfectly with Hyundai’s brand ethos. We have a clear and focused plan for growth matched with the expertise, skills and ambition to succeed. We look forward to building a very strong partnership with Hyundai in the years to come.”

The appointment is a clear signal of Hyundai’s confidence in the market, and its strong commitment to growth in Qatar and in the region more generally. As well as being the number-five carmaker by volume, the Hyundai name was recently ranked the world’s sixth-most-valuable car brand, and the 35th-most-valuable brand in all industries, by global brand specialists Interbrand.