International Bank of Qatar (ibq) sponsored the Pink Ribbon Zumbathon held at The Ritz-Carlton, Doha within the breast cancer awareness campaign on Sunday October 19, 2014, as part of the International Breast Cancer Awareness Month, the annual global campaign promotes breast cancer awareness, and all proceeds from the event will go to support the Qatar Cancer Society (QCS) initiatives.
“We are delighted to support QCS initiatives aiming at raising awareness of breast cancer prevention through this event. We would like everyone to join in to support this very worthy cause for a fit and healthy society” said Jabra Ghandour, ibq Managing Director. “Our contribution to cancer awareness events are part of ibq’s corporate social responsibility strategy that supports a wide range of cultural, healthcare, educational and sports initiatives, in addition to charity events - all serving to underline the Bank’s firm commitment towards the community in Qatar,” added Ghandour.
For his part, Mr. Hoss Vetry, Cluster General Manager of The Ritz-Carlton Hotels, Qatar, said: “Taking part in the breast cancer global pink ribbon awareness campaign, The Ritz-Carlton has chosen a ‘movement’ theme because keeping fit through dance moves is now a more acceptable form of exercise for women compared to traditional strenuous gym workouts. New techniques have been incorporated into keep fit exercise, that integrate fitness moves like Zumba, which is practiced by over 14 million people in 150 countries across the world. Zumba has seen a huge take up in the Arab World where it has become very popular, mainly due to the effective way it can help to burn calories, not to mention provide a really enjoyable way to do exercise.”
Similarly, Mariam Hamad Al Nuaimi, Director General of QCS, said: “I would like to express my deep appreciation to ibq and the Ritz-Carlton Doha for their efforts in fighting cancer through supporting the Pink Ribbon Zumbathon. Statistics show that cancer incidence rates are on the rise both in Qatar and the Middle East, which shows the importance of launching an awareness programme on a large scale, focusing not only on treatment, but also on prevention such as through healthy lifestyles and exercise.”
“I would also like to thank all those that have supported QCS and helped to spread its message by educating the community about cancer and how to prevent and treat the disease. The publicity QCS has received underlines how the support we have had from many institutions is a successful way to reach people to make them more aware of cancer and its prevention by adopting healthy eating habits and practicing sports,” added Al Nuaimi.