Swedish furniture retailer IKEA, part of the Al-Futtaim group of companies, has unveiled its first ever Paper shop within Qatar. Customers can now buy beautiful stationery, decoration items and gift wraps within the store at Doha Festival City. The Paper shop is IKEA’s effort to add an element of seasonality and vitality to the store. It is designed to offer customers a constant source of inspiration and keep them in-tune with global trends of personalised creativity.
John Kersten, Managing Director IKEA Qatar, UAE, Egypt and Oman said: “IKEA believes in constant innovation. We want to keep surprising our customers with our ideas and the Paper shop is our way of offering them solutions to extend their creativity. We believe this addition not only adds a new angle to our existing customer journey, but also offers a refreshing break to their usual shopping momentum. I would like to invite all our customers to visit the Paper shop and reignite their imagination.”
Set within a ‘candy shop’ environment, the Paper shop at IKEA is all things bright and beautiful. With over 100 new products that aim to be unique as well as inspiring, the IKEA Paper shop is going to be refreshed with new inspirational products every season. Given IKEA’s design expertise, the patterns and product range of the Paper shop displays not just beauty but also functionality.
Across the categories of stationery, decoration and gift wrap, the Paper shop offers products as diverse as party decorations and lamp shades to gift bags, gift boxes, gift wraps, gift tags, ribbons, decorative tape, tissue paper, adhesive labels, notebooks & notepads, stickers, cards & envelopes, clipboards, paper-clips and self-stick notes. Prices at the Paper shop follow the overall IKEA promise of low price, value for money, beginning as low as QR 3. The IKEA Paper shop also comes with its own mascot – the Paper shop family. This includes Peter, Pamela, their children Polly and Pat and the family cat Parham. Fun and friendly communication including quirky signage, and liberal use of the mascots make walking through the Paper shop like having stepped into a world of endless creative possibilities.