Posted on November 21, 2016

Jumeirah Group, the global luxury hotel company, unveiled its newest hotel Jumeirah Al Naseem at the annual regional roadshow event held in Qatar, Saudi Arabia, and Kuwait.

The Qatar Roadshow events welcomed over 200 specialists from the travel trade industry, including tourism, hotels, tour operators, and travel agents as well as the Group’s prominent clients and media representatives. The Group revealed its latest growth and expansion developments internationally and highlighted its newest facilities including Jumeirah Al Naseem in Dubai which opens on 1 December 2016. This exciting addition marks the completion of Madinat Jumeirah - ‘the Arabian Resort of Dubai’ – and is the final chapter in Jumeirah Group’s transformation of the coastline into a major tourist destination.

Arabic for ‘sea breeze’, the name ‘Al Naseem’ reflects both the unrivalled location of the hotel and the unique inside-out design, which evokes a sense of calm and relaxation. The interior design of the 430 rooms is inspired by sand dunes and Dubai’s pearl diving heritage. Set on a two kilometre stretch of private beach, Jumeirah Al Naseem joins the grand Jumeirah Al Qasr, the peaceful and recently renovated Jumeirah Mina A’Salam and the exquisite summerhouses of Jumeirah Dar Al Masyaf. Jad Doumet, Director of Global Sales at Jumeirah Group said: “We organised an event in Qatar given the importance of this market for the Group. Qatar is among the top five markets with tourists visiting Jumeirah Group’s hotels around the world. In addition, the number of overnight stays spent by Qatari tourists at the Group’s hotels around the world has increased by 4% as of October 2016, compared with the same period of the previous year”.

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“What distinguishes Jumeirah Group is its hotels and luxury resorts that offer unique experiences across three continents, which is what we have focused on through the event. The United Arab Emirates is one of the main destinations for visitors from Qatar however, our hotels in other cities have marked an increase in Qatari guests as well. The hotels include the Jumeirah Bilgah Beach Hotel in Baku, Azerbaijan, as well as Jumeirah Dhevanafushi and Jumeirah Vittaveli Resorts in the Maldives. Jumeirah Vittaveli recently launched the Royal villa which includes five bedrooms, specially designed to meet guests' needs from Qatar and the Gulf due to the privacy and luxury it offers,” he added.

With regards to expansion plans, Doumet explained: “The Group currently manages 5,500 hotel rooms across 21 hotels and resorts in 10 different destinations. We aim to open 25 new facilities, including 10 new hotels and resorts which are planned to open between 2017 and 2019. In addition, we will be upgrading and expanding facilities to ensure we attract new travellers and continue to provide exceptional experiences to our guests, such as the opening of the Burj Al Arab Terrace, which has already started to attract tourists from across the GCC and from Qatar in particular.”

The event included a variety of entertainment followed by a gala dinner, which was organised in cooperation with Emirates Airlines and Royal Caribbean International.