Qatar Star’s League, the highest professional league in Qatari football, announced the appointment of Khalifa Saleh Al Haroon as Executive Director of Marketing and Communications. Already a successful Qatari entrepreneur and founder of ILoveQatar.net (a successful network of local websites), Al Haroon will bring his energy and understating of the local community to help shed more light on the extensive community outreach that QSL invests in throughout Qatar.
Commenting on the occasion Al Haroon said, “I’m delighted to be a part of the QSL team.QSL is best known for its professional football league, which is a great asset to Qatar, but we offer a lot more than that. I’m really excited to have the opportunity to let more people know about all the fun and engaging activities and initiatives we offer that are appealing to the entire community. I’m also excited to hear more from the public about who their favourite clubs are.Have you chosen your team yet?”
QSL has two main community outreach programmes; Goalz, a school initiative which engages youth all over Qatar; and QSL Experience, a year round project that provides fun, football based events around the country for the entire community.
Launched in 2013, Goalz engages youth in local schools with full-time coaching professionals who use their experience to nurture talent, getting children active and inspire them by football. QSL Experience, on the other hand, strives to interact with all communities through an extensive calendar of high profile public events across the country. Throughout 2014-15, the ambitious programme aims at over 1,600 hours of activities to be delivered, over 150,000 people to be engaged, and visits to a range of diverse venues in Qatar including schools, public parks, and shopping malls.
QSL already recognises and rewards people in Qatar for supporting their favourite QSL team, offering two exciting loyalty programmes; Football Rewards and Kids Club. Football Rewardsis open to Qatar residents aged 14 years old and over and enables members to earn points by attending matches which provides access to appealing discounts and rewards across Qatar. Kids Club is the first of its kind loyalty programme for children aged between 5 - 13 years old in Qatar, and aims to inspire the next generation of football fans to become passionate supporters of Qatari football. Once a member of Kids Club, children receive a range of benefits including exclusive QSL merchandise, free tickets for their family to enjoy QSL matches, their favourite team t-shirt, and much more.
“I hope that football can inspire and engage even more people in Qatar; whether it be going to watch your favourite football club play; taking part in our football inspired events which are fun for the entire family; or dreaming to be the next big football player and motivating the next generation through Goalz” said Al Haroon.