As part of the #MYLAND (Ardhi in Arabic) creative communications platform, Land Rover Middle East and North Africa has just revealed the fourth episode in their Discovery Sport #WeekendAdventure series.
The new installment follows a group of friends on a ride through the Qatari desert in the highly-capable Discovery Sport. Using Land Rover’s MYLAND Ardhi mobile app to track their journey, the football crazed trio take on some stunning off-roading routes to reach their destination. Their 90-minute expedition from Doha across stunning sand dune landscapes leads them all the way to Zekreet, a beautiful breakaway destination and one of Qatar’s most popular outdoor spots for adventurers, where they set up camp for a quick game of football in the sand.
Equipping drivers to tackle the various types of terrains available across the region in the Land Rover Discovery Sport, the series will continue to see the automotive brand collaborate with influencers from Lebanon, Kuwait, Saudi Arabia, and Bahrain. Following them in their quest for adventure-filled, adrenaline-pumping and eye-opening experiences, the films capture the sentiment behind the MYLAND platform to highlight the great significance and wealth of the region’s terrain, culture, traditions, and natural landmarks.
The Discovery Sport #WeekendAdventure series is currently being rolled out across the region to encourage adventure seekers to explore their land and turn their active weekend adventures into traceable, shareable and memorable experiences through the Land Rover Ardhi Mobile App. The videos are hosted on the #MYLAND platform and posted across the Land Rover MENA social media channels.The Ardhi Mobile App is available to download from the Apple’s App Sore and Google’s Google Play store.