Per Lei Couture, a multi-brand boutique which translates “for her” is now open at The Pearl-Qatar, specifically in 18 La Croisette in Porto Arabia. The concept revolves around creating an environment that showcases a selection of both famous international labels and a distinguished mix of new, up-and-coming regional designers’ pieces.
From stunning evening gowns to ready-to-wear fashion and accessories, Per Lei swears by personal styles, individuality and self-confidence, empowering women to make choices and be playful with picking and matching their clothing. A team of seasoned fashion advisors is tasked with assisting customers with their shopping while suggesting new trends to them and encouraging them to explore a new outlook on fashion and style.
New customers are also introduced to the store’s brand mix comprising of more than 60 designers from France, Italy, London, The United States, Brazil and some more from Qatar and the region. Most prolific designers featured at Per Lei’s boutique include Antonio Berrardi, Rochas, Erden, Giles, Jonathan Saunders, Osman, Antonio Marras, Sophia Webster, Preen, Noon by Noor, Suno, Randa Salamoun, Olympia Le Tan and Vika Gazinskaya.
Roger Dagher, Director of Corporate Communications at United Development Company (UDC), the master developer of The Pearl-Qatar, expressed enthusiasm about the brand’s unique concept. “We are very pleased to have Per Lei Couture at The Pearl-Qatar,” Dagher said. “This is a truly unique brand, and The Pearl-Qatar is a distinguished shopping destination in Qatar. We look forward to sharing with our customers the extraordinary quality and trendy labels that Per Lei Couture has to offer.”
Present at the boutique’s elegant opening event, Per Lei Couture owner, Aysha Al-Suwaidi stated: “Our multi-brand concept, trained sales team, stylish store interiors and upcoming e-shopping platform, all pledge to create a comprehensive fashionable world that is the representation from the best fashion trends from all four corners of the globe. This bodes well for today’s busy working women as it offers convenience and choice.”
The Pearl-Qatar occupies a prime location off the coast of Doha’s West Bay and boasts an assortment of residential accommodations for every taste and style spread over ten Mediterranean-themed districts. A variety of over 600 high-end and well known retail and lavish hospitality outlets across three main retail areas, three world-class marinas and an impressive beachfront have made this mixed used development one the most distinguished locations in the Middle East.