Location: Tornado Tower, West Bay - Doha, Qatar

In brief:  A new marketing paradigm due to the horizontal revolution: how have the 4Ps of marketing evolved due to the rise of constantly connected customers? The digitized customer journey: what is the role of the internet in general and social media in particular in the consumer’s purchase decision process? Social media landscape and cultures: recognizing the wide variety of platforms that are used for different purposes and adhere to different social norms. The four pillars of social media marketing strategy:Communicate, Create, Care, Commune.

Learn more: For more information, contact the Admissions Office:  info@hec-q.qf.org.qa   - +974 4454 0161