Posted on January 19, 2017

Location: Tornado Tower, West Bay - Doha, Qatar

 

In brief:  A new marketing paradigm due to the horizontal revolution: how have the 4Ps of marketing evolved due to the rise of constantly connected customers? The digitized customer journey: what is the role of the internet in general and social media in particular in the consumer’s purchase decision process? Social media landscape and cultures: recognizing the wide variety of platforms that are used for different purposes and adhere to different social norms. The four pillars of social media marketing strategy:Communicate, Create, Care, Commune.

 

Learn more: For more information, contact the Admissions Office:  [email protected]   - +974 4454 0161

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7 February 2017 till 8 February 2017