Posted on May 07, 2017

In a move to enable consumers to make better food choices, McDonald’s has announced the launch of significant enhancements to its menu across the GCC. Introduced as part of its ‘Every Day. A Better Day’ campaign, consumers can now enjoy better nutritional value with the same great taste for their favourite cravings including World Famous Fries, McChicken, and Filet-O-Fish, amongst others.

Following the earlier milestone of reducing trans fats in McDonald’s fried food to 0.01%, the brand has now successfully completed the transition of its cooking oil to a sunflower and canola oil blend at all of its 500+ restaurants in the GCC, as well as across the entire supply chain. This lighter oil blend is better for consumers as it comes with an 80% reduction in saturated fat content. As part of its commitment to continually improve the nutritional content of its meals, McDonald’s GCC has also successfully reduced the fat content in its Classic Mayonnaise. After extensive research and product testing, the new recipe now contains 50% less calories, yet does not compromise on the delicious taste that the customers love.

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Making sustainability the new normal is one of McDonald’s top priorities – both globally and in the region. As part of its sustainable fish policy, the company in the GCC has also announced that all the fish it sources comes from well-managed fisheries that only use sustainable fishing practices. Fadi Rezek, General Manager at AlMana Restaurants & Food Co. – McDonald’s Qatar said: “At McDonald’s, the happiness and well-being of our customer is at the core of what we do. As industry pioneers, we constantly strive to be better, so that every person who orders from one of our restaurants can feel good about the food choices they make. This is evident in the changes we announced today, which signify yet another step forwards in our ongoing journey of food innovation and enhancement.”

In line with the company’s core values of Quality, Service, Cleanliness and Value, McDonald’s GCC has always strived to set a precedent in the food and beverage industry, whether it’s through the launch of its ‘Your Right to Know’ platform in 2015 or by becoming the first Quick Service Restaurant in the Middle East to provide nutrition labelling directly on its food packaging in 2013. With the announcement of these new enhancements, McDonald’s continues to lead the way with food innovation in the GCC. 

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