Posted on June 30, 2013

The marketing and distribution responsibilities for the globally recognised Lotrène brand of low density polyethylene (LDPE) and linear low density polyethylene (LLDPE) have been successfully transitioned to Qatar Chemical and Petrochemical Marketing and Distribution Company (Muntajat) Q.J.S.C., the company with the mandate to export Qatar’s 10 million tonnes of chemicals and petrochemicals to worldwide markets.

In the State of Qatar, LDPE and LLDPE are produced by Qatar Petrochemical Company (QAPCO) Q.S.Cand Qatofin Company Limited, respectively,and these high-quality Qatari products are being sold to over 4,500 customers worldwide under the brand name “Lotrène”.

Muntajat has assumed the commercial and export responsibilities for QAPCO’s LDPE and Qatofin’s LLDPE products, making it the representative of the “Lotrène” brand. This achievement marks the company’s entry to the polymers sector, Muntajat’s third area of operations after the successful transitions of the marketing and distribution activities of the chemicals and fertilisers produced in the State of Qatar earlier this year.

In comments on the occasion, H.E. Dr. Mohammed Bin Saleh Al-Sada, Minister of Energy & Industry and Chairman of the Board of Directors of Muntajat, said “QAPCO has long been a standard by which we measure the success of Qatar’s downstream industry. With Muntajat now marketing its products, QAPCO will have ample opportunity to continue its growth and contributions to the national vision, leveraging its new LDPE-3 plant that was inaugurated last year.”

H.E. Dr. Al-Sada also welcomed Qatofin as the latest successful addition to Muntajat’s marketing activities, and said “its production of LLDPE is a testament to Qatar’s efforts to develop the polyethylene product range”

Dr. Al-Sada said: “Qatar’s chemical and petrochemical industry investments over the next few years will further increase its export portfolio to 23 million tonnes per year by 2020, thus positioning Qatar among the top exporters in the industry.” “We are confident that Muntajat is on track to become one of the world’s leading marketing and distribution companies in the chemicals and petrochemicals industry in the near future,” Dr. Al-Sada concluded. 

Mr. Abdulrahman Ali Al-Abdulla, CEO of Muntajat, said: “Lotrène is a brand known worldwide for quality and reliability of supply. We promise our loyal customers that they will continue to receive the same high quality LDPE and LLDPE products they have been importing from the State of Qatar without any interruptions to the supply chain. We believe that quality products coupled with world-class service levels, before and after sales,will help our customers in achieving production efficiencies and enhancing their competitive advantages. We are committed to grow the Lotrène brand to become renowned globally as a leading brand for all polymers produced in the State of Qatar.”

Abdulrahman Ali Al-Abdulla

Mr. Al-Abdulla added: “This milestone marks our largest customer base transition. With QAPCO and Qatofin’s products now on-board, we look forward to the final steps in our operational set up. Muntajat is delivering on its promise to be the gateway for Qatar’s chemical and petrochemical products with over 2million tonnes of chemicals and petrochemicals shipped already to over 40 countries around the world since Muntajat started its marketing activities on February 1st.”

Mr. Al-Abdulla concluded his comments by saying: “Since the first transition four months ago, we have accomplished many milestones and are well advanced in achieving our strategic objectives.  I am pleased to announce that Muntajat now markets, sells and distributes nearly 90% of Qatar’s chemical, polymer and fertiliser export portfolio.”

In the course of the past few months, Muntajat’s shipments have reached across Asia, Africa, Europe, North America and South America. The company will rely on its advanced supply chain programme to reduce product delivery lead times and better serve its global customers.

QAPCO has an existing network of established global offices that previously served the company’s sales and marketing functions. These offices are under evaluation as Muntajat integrates many into its new Global Marketing Network Company that will serve customers in more than 120 markets worldwide.All future LDPE and LLDPE orders coming in from existing QAPCO and Qatofin customers will be channelled through to Muntajat except these quantities that will be promoted through the QAPCO existing established global offices till the completion of establishment of the Muntajatnew Global Marketing Network Company and its branches and offices.

Dr Mohammed Yousef Al Mulla

Dr. Mohammed Yousef Al Mulla, Vice Chairman and Chief Executive Officer of QAPCO and Qatofin, said: “With the recent opening of our new LDPE-3 plant, we remain focused on expandingthe production of products that are known throughout the world for quality and reliability. The transition of sales, marketing and distribution to Muntajat will provide further market leverage to drive the Lotrène brand’s growth and the position of Qatar in the global petrochemical market. QAPCO and Muntajat are coordinating closely for a smooth transition to ensure that our customers will receive the same high quality LDPE and LLDPE products and the excellent customer service that they are used to receiving.”

Since its establishment in August 2012, Muntajat has been finalising the necessary approvals as well as consulting all nine operating entities in Qatar’s chemical and petrochemical industry to prepare for a full transition of their sales, marketing and distribution functions to Muntajat.

Already this year, Muntajat has taken over all the marketing and distribution functions of Qatar Fuel Additives Company Limited (QAFAC), Qatar Fertiliser Company (QAFCO), SEEF Limited, and Qatar Vinyl Company (QVC).

Muntajat was established by Minister of Business and Trade Decision 54/2012 in August 2012.  By the Decree Law 11/2012, Muntajat is empowered to be exclusively responsible for Qatar's chemical and petrochemical exports,consolidating marketing and distribution efforts into a single entity to meet the needs of customers worldwide. 

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