Posted on October 03, 2019

Organized by Ithraa, Oman’s inward investment and export development agency - in partnership with the Sultanate’s Public Authority for Small & Medium Sized Enterprises, Riyada and Oman’s embassy in Qatar, the four-day show has been designed to introduce Omani SMEs working in the craft, fashion and food sector to the lucrative Qatari market as well as boost the Sultanate’s exports of jewelry, food, cosmetics and fragrances.

According to Mrs. Maymuna Al Adawi, Ithraa’s Director of Export Facilitation: “Oman’s growing craft, fashion and food industry is dominated by SMEs. And given the underlying skill and talent in our creative industries and their growing international reputation, we are confident the Mall of Qatar show will prove popular with our Qatari hosts. We ran the same show last year in Doha and that proved to be highly successful, with participating firms winning a sizeable amount of business.” 

Omani creatives exhibit in 2 [].jpg

Held under the patronage of HE Mohammed Al Kawari, Vice President, Qatar Chamber of Commerce the response to participate in the four-day show from Oman’s creative industries sector has been highly favourable. “Market research suggests there are clear opportunities for Omani craft, fashion and food businesses to break into Qatar’s sophisticated and lucrative market” remarked HE Najeeb bin Yahya Al Balushi, Oman’s ambassador to Qatar. Adding: “GCC consumers understand the importance of provenance and are searching for authentic products, whether that is with food or in the personal care product space.”

Concluding, Mr Khaled Sam Hosn, CEO of Mall of Qatar said: “We’re delighted to be hosting the Omani SME show, it’ll give our savvy Qatari shoppers the opportunity to discover the wonders of Omani craftsmanship, fashion and food. I’m sure the participating Omani businesses will make quite an impression.”

Omani creatives exhibit in 3 [].jpg