Posted on June 01, 2017

OMO and Comfort have been global household names for decades, helping mothers care for their families by ‘sharing an extra dose of love’. This Ramadan, the iconic brands are back again with their annual community clothes donation drive, for the second year in a row, in partnership with Uber and Qatar Charity.

“Share a Touch of Love this Ramadan” with OMO and Comfort encourages people to donate clothes to those less fortunate during the Holy Month of Ramadan. The campaign, has been live in the UAE for the last 7 years and has collected over 800,000 clothes. In 2014, the campaign set a Guinness World Record for the largest clothing collection drive and then broke its own record in 2015 and 2016. “We at Unilever are delighted to continue with this campaign in Qatar for the second time. Comfort and OMO are both brands that have love, sharing and giving built in their core values. The campaign takes that extra dose of love out to the wider community. It is now a key part of Unilever’s Ramadan calendar, one which consumers wait for and participate enthusiastically in,” said Marwan Yassin, Home Care Marketing Director, Unilever.

OMO and Comfort return 2 [qatarisbooming.com].jpgIn an effort to reach more people and make it easier for them to donate, the “Share a Touch of Love this Ramadan” initiative has partnered with Uber, the technology company providing people with the most convenient way to get a safe, reliable, and affordable ride. At the push of a button, people will be able to donate their gently used clothes, by arranging a complimentary pickup through the 'UberOMO' option in the Uber app from 5pm - 10pm between May 28th - June 22nd. Commenting on the partnership, Anthony Khoury, Uber Middle East General Manager said, “We are delighted to partner with OMO and Comfort on this inspiring initiative, which is particularly significant following previous impactful years. The spirit of Ramadan is about reflection, caring for others, and giving. This year Uber will be making it easier for people to share a touch of love and donate from their homes to those who need it the most.”

Collected clothes are washed with OMO and Comfort before being packaged and delivered to families in need with the help of the Qatar Charity. “The Qatar Charity works tirelessly to assist those in need while fostering a spirit of compassion, love and generosity towards those less fortunate. We are very pleased to have OMO and Comfort as partners that are bringing their successful clothes collection campaign back yet again. We are confident that this initiative will keep growing in terms of donations as well as the people positively impacted,” said Abdulrahman Ibrahim AlKawari, manager of in-kind donations Department, Qatar Charity.

To follow the success of the campaign, including milestones achieved in terms of donations, please log on to or follow the campaign hashtag #SATOL: www.facebook.com/OmoArabiawww.youtube.com/OmoArabiawww.twitter.com/OmoArabia

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