Posted on July 28, 2013

The Ooredoo CSR Contest, held in partnership with Al Rayyan TV, reaches an exciting climax this week, as eight semi-finalists find out whose vision for a better tomorrow will be transformed into reality.

Launched as part of the Alrabaa (“Friends”) campaign during the Holy Month of Ramadan, the contest saw scores of people submit ideas for charity and social projects to improve lives and the environment in Qatar. The CSR ideas had to incorporate Ooredoo’s corporate vision of enriching people’s lives and support one of the four pillars of Qatar's National Vision 2030, which are Human Development; Social Development; Economic Development; and Environmental Development.

People from all sections of the community responded with some incredible suggestions, including life-enhancing ideas in the fields of technical literacy, environment and sustainability, sport and athletics, charitable donations, and helping people with special needs.

Fatima Al Kuwari, Director Community and Public Relations, Ooredoo, said: “At this time of year, people want to reach out and help others, and this competition has captured the public’s imagination and fired up their creativity. While it's been a challenge to narrow the ideas down to the finalists, the final group have all come up with smart, effective ideas that will make a real difference in people’s lives and help improve the community. We wish them all luck in presenting their ideas.”

Ooredoo will announce the three finalists from the group on Al Rayyan TV and viewers who are Ooredoo customers will be able to vote for their favourite by SMS. Each of the three finalists will win special awards, and Ooredoo will implement one of them through its planning and launch stages from 2013 through 2014.

Using cutting-edge technology to enhance lives was a main focus in several entries. Yacoub Al Yacoub and Abdul Wahed Al Onaiza proposed the “Ooredoo Technology Centre,” which would use technology professionals to train youth in media literacy and develop unique innovations to improve lives in Qatar.

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Nasser Mansour's “Sports for All” proposal is designed to create an interactive website for people to learn health tips to promote healthy lifestyles in Qatar, so as to help combat chronic illnesses such as diabetes and heart disease.

Supporting Qatar's fragile environment was another key area of focus. Saud Al Kuwari proposed the “Dr. Tree” mobile application that would enable people to monitor the health of their trees and automatically water them based on factors like the season and nutrients.

Noora Al Yahari's “eWaste Recycling” proposal would enhance Ooredoo's existing programme of recycling unwanted electronic material, reducing waste and preventing harmful metals and plastics from entering the environment. Also hoping to help the environment, Louay Ibrahim wants Qatar to break the world record for tree planting, aiming work with a network of volunteers and partners to plant trees across Qatar in time from World Environment Day 2014, on 5 June 2014.

To help people who are less fortunate, Haitham Gashi's “The Charity Wallet” would take leftover change from supermarket cashiers and donate them to charity. Jelian Ossam’s “Training Centre for the Disabled” suggestion aims to train people with special needs in creating successful online start-ups so they can work from home.

Mohammed Kamal wants to set-up a stand-up comedy school in Qatar, to nurture the growing trend for young people to find self-expression through their work on the stage. With a wide range of smart ideas, and a passion for helping people across the community, the Ooredoo CSR campaign has generated real enthusiasm across Qatar, and people are excitedly tuning in to Al Rayyan TV to see whose idea will become a reality.

For more information on the Alrabaa campaign, customers can visit the Ooredoo website at www.ooredoo.qa, the Facebook page at www.facebook.com/OoredooQatar, Twitter account @OoredooQatar, or join the social media discussion at #alrabaa.

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