Posted on January 14, 2015

Ooredoo Group’s Global Talent Mobility Programme has been voted as the best in the Technology and Media sector for the Europe, Middle East and Africa region (EMEA) at the Expatriate Management and Mobility Awards (EMMAs) held in London recently. In 2013, Ooredoo's Global Talent Mobility Programme underwent a major transformation enabling the delivery of talent deployment strategies and solutions to accelerate corporate initiatives and tackle business challenges.

With operations in the Middle East, North Africa and Southeast Asia, Ooredoo has benefited by investing in mobility, enabling business leaders to tap into the Group’s employee pool and accelerate the deployment of functional and technical experts to transfer knowledge and build local capabilities.  Employees have also benefited, gaining significant experience in new markets, while receiving strong support from their company. 

Speaking about the award, Mohanna Al Nuaimi (pictured), Group Chief Human Resource Officer, Ooredoo, said: “Ooredoo is a truly global company today, and a major part of our successful transformation has been our investment in our team. By providing our employees with the resources to transfer across our footprint, we have significantly enriched their career development and ensured that our operations have access to the experience they need.”

Ooredoo Group wins EMMA Award 2 [].jpgOoredoo has worked closely with business leaders across the Group to drive a demand-driven approach, by introducing mobility in the business planning and budgeting cycle. Ooredoo has also worked to build a consistent mobility experience by introducing assignment feedback surveys, to improve the programme, and launching health insurance, destination services and online cultural training to support employees while on assignment.  

By deploying the best talent across the Group, the Global Talent Mobility Programme has enabled Ooredoo to provide support for major business initiatives in 2014, including the roll-out of the Ooredoo brand in Oman and Kuwait, and the commercial launch of its newest operation in Myanmar. Experts in branding, consumer sales and technology transferred to each operation for the launch periods. With Ooredoo’s increased focus on enabling digital lifestyles, the company is benefiting by enhancing mobility and increasing knowledge transfer. Ooredoo’s experience in launching 3G and 4G services in its established markets, as well as deploying fibre, has practical applications for newer markets, and speeds up the time-to-market for new services.

The mobility programme has provided an important opportunity for Ooredoo to inculcate a shared culture across its operations, and enable employees to experience life and work in different markets. As Ooredoo has increasingly grown into a global enterprise, the programme has worked to translate the organisational transformation into employees’ careers. Demand by both employees and business leaders to participate in the mobility programme continues to rise, and Ooredoo has plans in place to enhance the programme in 2015. The aim is to introduce mobility readiness assessments to enhance the selection process, develop a Group-wide mobility cost estimation structure to accelerate business leaders’ mobility decisions, and create expert mobility pools to provide just-in-time support for future business initiatives across the Group.

The “Best mobility program in Technology and Media Award” celebrates and recognises how an in-house mobile team has delivered the best services within the industry. The winning categories were chosen by a panel drawn from some of the most highly-regarded names in global mobility industry. Ooredoo won the recognition against strong competition from a number of leading multinational organisations. The EMMA judges commented that, “Ooredoo demonstrated an incredible, passionate and dedicated journey in creating a global function which is backed up by strong evidence of achievements and benefits to the company.”

The Expatriate Management and Mobility Awards have become one of the most prestigious awards event of the mobility industry calendar. Now in its eighth year, the most recent awards attracted more entries and higher profile attendance than ever before. The awards are hosted by the Forum of Expatriation Management - an organisation that unites the worldwide global mobility community.