Posted on July 31, 2011

Environmentally friendly products are set to be a key trend in the Qatari flooring industry and will also be a focus of the region’s annual showpiece event; DOMOTEX Middle East, the region’s leading trade show which is dedicated to the floor covering industry.

Featuring the very best in cutting edge technology, innovations and trend setting designs for the entire Middle East region and beyond, DOMOTEX Middle East takes place at the Dubai International Convention and Exhibition Centre from 12th to 14th September 2011.

Angela Schaschen, Managing Director of Deutsche Messe Dubai Branch, the organizer of DOMOTEX Middle East said: “In Qatar, which is expected to see US$ 22,149 million worth of construction contracts awarded by 2012*, there is a growing awareness of the environmental impact of the materials used for floor coverings; from the energy it takes to make a product, to the energy saving benefits green products can provide, to biodegradability when disposing of the materials. And with the global green building materials market expected to reach $406 Billion by 2015** demand for green floor coverings is growing every year.”

Despite the lack of regulations in many Middle Eastern countries to enforce a green code on the construction industry, there are some notable exceptions; Qatar has developed the Qatar Sustainability Assessment System, a green rating system which is specifically tailored for the requirements of the region. The system aims to minimize the environmental impact of the built environment while addressing the specific regional needs and environment of Qatar. Additionally, the Qatar World Cup 2022 is set to have a truly eco-friendly focus with sustainable solutions being implemented throughout the project.

“The Qatar World Cup 2022 will present some interesting flooring requirements, the event will require everything from sports flooring to carpeting for hotels and with the focus on green solutions there is significant business potential in this sector.  We are seeing a huge interest in products that balance sustainability with the business objective of profitability and we expect this trend to be replicated in the Middle East. Across the region, we are increasingly seeing that new buildings, whether they are designed for office, hotel or residential use, are more attractive to the market if they have green credentials”, explains Schaschen.

Throughout the region there is a move towards green solutions, for example ‘The Green Business Council’ in the Kingdom of Saudi Arabia encourages suppliers to produce environmentally responsible products for the construction trade. Abu Dhabi, where over 130 billion AED*** worth of fresh construction contracts were awarded in 2010, is striving to become the green capital of the Middle East. Last year saw the launch of Abu Dhabi’s building code which includes objectives to increase the use of local materials and aims to improve supply chains for sustainable and recycled materials and products.

“With information on the newest product developments and innovations, all conveniently brought together at DOMOTEX Middle East, visitors can catch up on the latest ideas and use their new-won knowledge to stay ahead of their competitors,” concludes Schaschen.

For further information and to pre-register for the show please visit

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