Posted on April 20, 2019

More than 250 brands will be taking part in the 15th edition of Heya Arabian Fashion Exhibition, Qatar’s most popular showcase of abayas and traditional Arabian attire, to be held from April 26 to 30 at Doha Exhibition and Convention Center.

Held under the patronage of H E Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, the show organised by Design Creationz with the support of the Qatar National Tourism Council (QNTC), features more than 20 fashion shows, seminars, designer workshops. The exhibition continues to be a strong platform for Qatari designers to showcase their designs, with Qatari brands representing 70 percent of participants. This year’s edition also features international brands from Kuwait, Oman, India, Lebanon, Morocco, China, India, Sri Lanka, England and Belgium.

Offering a unique flavour of Arabian heritage, the Spring/Summer 2019 show will see returning brands including Debaj, Harlienz, the Hammadies (previously Lamar), as well as new exhibitors including, Avenant, Ebru Aykas by Duygu Gume, Saouli by Karima Saouli to mention a few. Mashal Shahbik from QNTC said: “As a growing platform for businesswomen and fashionistas from Qatar and the world, Heya is a great example of how business events can offer curated experiences that celebrate entrepreneurship and Arabian culture. The show has provided an enriching event for lovers of Arabian fashion, whether designers, shoppers or businesswomen for 14 editions and we look forward to witnessing its continued growth in this next edition.”

This year’s exhibition has partnered with the Indian Embassy which will see designer Suneet Varma showcase his work in Qatar for the first time. One of India’s foremost couturiers, Varma earned his degree from Europe in 1986 and went on to work with Yves Saint Laurent in Paris. He will participate in talks and workshops throughout Heya focusing on fashion design, textiles, and sustainable fashion. Design Creationz spokesperson, Esraa Abel, said: “The show this year offers the most diverse range of brands. We have also dedicated a larger portion of the exhibition to regional talent, while celebrating the Qatar-India Year of Culture in collaboration with the Indian Embassy.”

Three prestigious designers, namely Pero, 3 clothing and SR will also take part in the exhibition in the Indian Pavilion, while a special fashion show and cocktail reception featuring all three Indian designers will also be held. Virginia Commonwealth University School of Arts in Qatar (VCUarts Qatar), Tajmeel Academy Qatar, Qatar Business Incubation Center (QBIC), and Bedaya center will offer young talent valuable advice related to the industry.

Reem Al Suwaidi, General Manager of Bedaya, said: “Our mission is to provide support and guidance to Qatari entrepreneurs as they embark on their business journey. That’s why we are happy with this partnership with Heya, and we look forward to working with budding designers at the event and to helping them get their business off the ground.” Hamad Al Qahtani, General Manager of QBIC said: “QBIC is focused on enriching the fashion industry through partnerships such as Heya to empower and support local entrepreneurs with a variety of programmes.

This year, some of our incubated start-ups are participating in the event and we look forward to empowering more designers through Heya.” Heya is open for women only except on the opening day, during which men can accompany family members. Children below 13 years old cannot enter the exhibition.

source: The Peninsula

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