Posted on October 09, 2017

Fifty One East and Pandora celebrated the opening of its second store at Doha Festival City in a grand event attended by guests, key media representatives and company delegates.

The opening was combined with the launch of Pandora’s latest AW collection which celebrates women’s everyday triumphs whether at home or at work and the new magical Disney collection that allows women to embrace the joy, fun and happily ever after moments. Guests also enjoyed exclusive in-store promotions celebrating the opening of the new store. The Danish jewellery brand’s new store is on the first floor of Qatar’s recently launched Doha Festival City and carries the latest jewellery lines of Pandora; including the legendary hand-finished bracelets and iconic charms.

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Mr. Bader Al-Darwish, Chairman and Managing Director-Fifty One East, commented: “We are delighted to open Pandora’s fifth location in Qatar and its second standalone store for local jewellery lovers. This new milestone is aligned with Fifty One East’s strategy to continuously strengthen and complement its portfolio of quality brands across various spectrums, therefore elevating Qatar’s retail breadth and ensuring top notch experience for shoppers.” Founded in 1982 in Copenhagen, Denmark, Pandora aims at providing women across the world with a universe of modern, genuine and hand-finished jewellery to help express their individuality and bring their personal style to life.

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The global brand has achieved an overwhelming presence in the jewellery industry around the world. Since its inception, Pandora has created feminine and timeless jewellery that has been embraced by consumers worldwide for its unique quality to capture life’s unforgettable moments. Through a strong and lasting design formula, Pandora allows women to express their personal style through endless styling combinations, from a wide collection of feminine high-quality jewellery. Today the successful brand has achieved global recognition and is represented in more than 100 countries in six continents and has its own large production facilities. With more than 30 years of experience, Pandora is still rapidly growing and is taking the world by storm with more than 10,000 jewellery retailers worldwide, including over 700 Pandora branded concept stores.