Posted on June 22, 2014

Canon Middle East, a leader in imaging solutions has empowered Al Murshed Advertising, a local print service provider to tap into the growing demand for producing high-end marketing collateral requiring quick turn-around times. Operating for the last two decades as one of the top advertising businesses in Doha, the company has expanded its business from traditional offset printing to digital printing with the installation of a Canon imagePRESS C6010 Colour Printing System.

“Print service providers often find that the inflexible nature of traditional presses do not easily accommodate the demands of document customisation. Furthermore, the growing segment for small quantities of professionally printed documents within the advertising and marketing services industry with fast turnaround time is not cost-effective with traditional offset printing,” said Hendrik Verbrugghe, Marketing Director, Canon Middle East. “Canon is committed to offering a complete solution that integrates with industry standards and support ongoing developments in digital workflows. We are delighted to have been Al Murshed’s choice as they expand their business in Doha. With Canon’s digital printing technology, Al Murshed Advertising can now deliver professional quality documents with ease and control,” added Verbrugghe.

Qatar Airways HQ 300x250

With its new kit, Al Murshed can now offer digital printing to their existing client base, whereas before they had to outsource the job. In choosing the Canon imagePRESS C6010, the company has reported that it produced print quality that rivalled its own offset capabilities, and had great colour consistency, smooth gradients and colour accuracy that were superior to the other digital printing systems they reviewed.

“We’ve reviewed the product range from a number of different brands and found Canon’s imagePRESS C6010colour printing system to be superior in terms of the quality of print, flexibility and cost-efficiency. With this solution, we now have greater flexibility to fulfil client orders on a wide range of jobs, including saddle-stitched booklets, hard-copy reproductions, direct mail pieces, and marketing collateral which are all growing in demand in Qatar,” said Hassan Ibrahim, General Manager of Al-Murshed Advertising.