Posted on January 02, 2013

Qatar Airways and the Qatar Football Association today announced a strategic partnership with the carrier being named Official Airline of Qatar’s national soccer team.

The tie-up comes ahead of the Gulf Cup, in which Qatar will join seven other national teams from across the Gulf to compete in the region’s most prestigious football tournament. The two-week event in the Kingdom of Bahrain kicks off on January 5 until January 18. As Official Airline, Qatar Airways will work with the national team proudly spreading Team Qatar’s brand during matches at home and overseas. The national team is currently engaged in Asian and World Cup qualifiers, aside from the Gulf Cup at the end of the week.

The agreement between the two local organisations was signed by Qatar Football Association President Sheikh Hamad bin Khalifa bin Ahmed Al Thani and Qatar Airways Chief Executive Officer Akbar Al Baker at a press conference held at QFA’s headquarters in Doha today.

Qatar Airways Chief Executive Officer Akbar Al Baker expressed delight at the airline’s sponsorship of the national soccer team. “This is a moment of pride to link up with our national football team and provide support as the team prepares for key matches and tournaments around the world,” he said.

“Sport is one of the pillars of Qatar Airways’ strategy and football in particular will feature largely in our marketing activities this year and going forward. We are taking great steps to align ourselves with great brands at home and overseas. More immediately, I wish Team Qatar great success in the Gulf Cup and I am sure travelling fans from our country will enjoy a football spectacle during two weeks of exciting play on the field in Bahrain in the coming days.”

Sheikh Hamad was equally delighted at today’s announcement. “Coming on the first day of the year and just as Qatar prepares to compete for the Gulf Cup, this is wonderful news to have Qatar Airways on board as a key long-term sponsor,” he said. “I would like to offer my thanks to Qatar Airways for showing vision in backing the sports sector, and football in particular, in our country in a big way.”

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