Posted on January 08, 2017

Qatar Airways is sponsoring the first-class 7-star cinema experience at iconic Novo Cinemas across Qatar, Bahrain and United Arab Emirates, introducing customers within the region to a luxury entertainment experience

The seven-star service includes valet parking, luxury lounges and special gourmet food menu ordered from fully reclining leather seats. Each seat comes with an iPad, which has access to a full personalized service to cater every need during the movie at any time. Qatar Airways Senior Vice President Marketing and Corporate Communications, Ms. Salam Al Shawa said: “Qatar Airways partnership with Novo Cinemas as the sponsor of the exclusive 7-star cinema reflects our continuous dedication to our passengers in providing a world class experiences where ever they are, and captures the essence of ‘Going Places Together ‘ by extending the luxury experience through connecting with Novo Cinemas. “

“As the premium cinema provider throughout the GCC, Novo Cinemas are delighted to align our 7-Star screens with such a prestigious airline, across the entire Novo network. With a private VIP lounge, in-theatre dining with butler service, dedicated chef and fully reclining leather seats, we offer a continuation of the first-class service found on board Qatar Airways. This partnership is a reflection of our shared commitment to the highest quality entertainment and standards of customer care,” said Ms. Debbie Stanford-Kristiansen, CEO at Novo Cinemas.

Novo is a subsidiary of Elan Group, a diversified and fully integrated media, entertainment, and urban beautification group in the Middle East. Elan Media facilitated this partnership as Novo Cinemas’ media representative. Jamie Ball, Chief Operating Officer, Elan Media said: “We are thrilled to have established this partnership between these giants in their industries. This reaffirms Elan Media’s leading position in the GCC market and reaffirms Novo Cinemas commitment to Qatar and the GCC region.” Qatar Airways is recognized as an industry leader in providing a leading inflight entertainment system, Oryx One, which offers passengers up to 3,000 movies, tv shows, games and music options to enjoy during their flight. Oryx One was awarded for its Middle East Content Innovation in 2016.

In 2016, the national carrier of Qatar added 14 new destinations to its route network, with an additional nine already announced for 2017. These include Auckland, New Zealand, which will be the world’s longest commercial flight; Canberra, the airline’s fifth destination in Australia; Dublin, Ireland; Las Vegas, Qatar Airways’ 11th destination in the USA; Rio de Janeiro, Brazil; Santiago, Chile; Medan, Kualanamu International Airport, the airline’s third destination in Indonesia; and Tabuk and Yanbu, the 9th and 10th destinations in Saudi Arabia.

Novo Cinemas is a pioneering entertainment destination that offers each visitor an unforgettable experience. With an expanding network of locations throughout the GCC, Novo Cinemas offer a complete sensory experience to every visitor. For those looking for the ultimate in cinematic luxury, the NEW 7-Star experience offers guests exclusive extras like a private entrance for enhanced star treatment on arrival, screens with an exclusive 40 seats each and a bespoke gourmet menu. There are currently seven 7-Star locations across the Novo Cinemas network with more coming in 2017. 

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