Posted on September 09, 2014

Qatar Star League (QSL) has partnered with ICLP in Dubai, the global leaders in loyalty, to develop and launch Football Rewards, one of the first football loyalty programmes in the region. The successful programme was implemented to engage fans and inspire support for local football teams in Qatar. This initiative is available to all football fans and was built to increase interest and footfall at local club matches. Fans can purchase tickets online to earn football reward points and attain membership tiers when attending the matches. Four tiers are available– standard, bronze, silver and gold – each bringing bigger benefits and rewards from partners including Qatar Airways, InterContinental Hotel Group and Fitness First.

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Mr Hani Taleb Ballan, Deputy CEO of the Qatar Stars League, says: “This has been another exciting initiative for the QSL as the league looks to reward our loyal customers for their support. By engaging with our fans and working with partners to provide exclusive benefits across football, community, family and entertainment we have created, and hope to continue creating lifelong bonds between fans and their clubs.” Hani Taleb Ballan adds: “Given ICLP’s experience in developing and managing reward-based programmes, we felt they were the best partner for Qatar Star League Football Rewards.”

Sanjit Gill, General Manager at ICLP, says: ICLP is delighted to be the agency of choice for QSL.   There has been an increased effort by leagues in the GCC to bring fans closer to their clubs. QSL is the first to launch a loyalty programme that rewards and recognises fans for their engagement with their preferred clubs. With QSL’s insights and our loyalty experience we are confident that the programme will be valued by fans”