Posted on February 12, 2019

A record 8,000 visitors flocked to Katara today to celebrate National Sport Day and take part in fun-filled family activities organised by Qatar Football Association (QFA) and Qatar Shell as part of their award-winning Koora Time programme.

The Koora Time event, which took place from 8am to 6pm at Katara, was aimed at promoting a healthy lifestyle and diet among Qatar’s youth. And, as the massive number of attendees demonstrated, it was a resounding success. The event opened with the Asian Federation Cup trophy on display, to the surprise of visitors who celebrated Qatar’s successful journey throughout the tournament to secure the title for the first time. “This year’s record number of participants reflect our achievements, in partnership with Qatar Shell, in engaging the local community to promote a healthier future for our youth,” said Khalid Mubarak Al-Kawari, Director of Communication and Marketing, QFA.

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The unique sporting event, which had attracted over 7,000 attendees last year, featured a variety of football and fitness activities for all age groups in a fun and non-competitive environment. “The record turnout for the second consecutive year demonstrates that the Koora Time initiative is making a tangible contribution to advancing the social development pillar of the Qatar National Vision 2030,” said Andrew Faulkner, Managing Director and Chairman of Qatar Shell Companies. Two football pitches, including one dedicated to children aged 12 and under, played host to several tournaments throughout the day. In total, each pitch featured 10 hours of action, in addition to six other football-related games. Parents also joined their children in fitness classes that ran throughout the day, promoting healthy lifestyles for the whole family.

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Koora Time was developed by Qatar Shell in partnership with the Qatar Football Association, and the initiative has won eight CSR awards over the past five years. It is designed to improve the health and wellbeing of young people in Qatar through football, and contributes to the Social Development pillar of the Qatar National Vision 2030. Koora Time is based on FC Barcelona Foundation’s FutbolNet methodology, and provides children with an extra 72 hours of extra-curricular physical education per year.  Since its launch in March 2013, the programme has benefitted over 20,000 children across Qatar, and last year’s programme saw a reduction in Body Mass Index (BMI) of 93 percent of participants.

To find out more about Koora Time, or to register your child for the award-winning and impactful programme, please visit www.kooratime.qa.

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