Posted on April 14, 2011

The Qtel Group has supported the Oman and Kuwait launches of its mobile music service, Backstage, by bringing to the Middle East one of the world’s top performers and music icons, American pop and R&B singer-songwriter, NE-YO.

NE-YO, who is under contract with the world’s largest record label, Universal Music Group, has had five top ten songs on the US Billboard Hot 100 as a lead artist, and two number-one albums on the US Billboard 200.  He has also written numerous chart-topping songs for several global artists.

The NE-YO performance in Oman, on behalf of Nawras, and in Kuwait, on behalf of Wataniya Telecom, highlighted the artist exclusivity and customer benefit that comes with the Backstage mobile music service, a tie-up between the Qtel Group and Universal Music Group. Both events created a fantastic response from the artist’s enthusiastic fans.

In Kuwait, 75 videos were uploaded to video-sharing site YouTube within one hour of the NE-YO meet-and-greet session at the Avenues Mall, and the number of Backstage subscribers in Oman tripled following the concert held there.

Backstage customers are offered exclusive access to many of the world’s top musical artists, as demonstrated by the visit of NE-YO. The service was launched in Qatar at the end of last year and in Kuwait and Oman earlier this year, and will be rolled-out across the Qtel Group companies in order to provide the best possible music experience for customers.

Backstage offers unlimited music downloads for mobile phones, tablets and PCs, as well as privileged access to industry stars and music heroes. With the slogan of “Live it First”, Backstage customers also get exclusive material ahead of release dates and the chance to meet world-famous artists backstage, attend recording sessions, and win VIP concert tickets.  The Qtel Group is the only operator in its markets to offer a total music and entertainment service of this calibre.

With an easy subscription process via SMS, PC or WAP, and for a minimal flat- rate monthly fee, customers can enjoy unlimited downloads from an international catalogue of now more than 130,000 international tracks. Backstage subscribers can build their own collections, create playlists to suit their mood, search by track, artist, genre or album, and share playlists with other fans and friends, through a specially-designed interface.

For English language musical tracks, Backstage has partnered with the world’s biggest record label, Universal Music, which represents a host of the most famous names in music, including NE-YO and other stars like Lady Gaga, Akon, Justin Bieber, Enrique Iglesias, The Black Eyed Peas, Mariah Carey, 50 Cent, Nelly Furtado, Stevie Wonder, Sting, and Kanye West, among many others.

Backstage also offers unlimited access to two of the region’s most popular Arabic labels, Melody and Mazzika – which represent leading Arab artists including Amr Diab, Ragheb Alama, Haifa Wehbe, Myriam Fares, Abdallah El-Rweished, Angham, Asala, and many more – to provide a wide range of choice and value to customers.

The Backstage service demonstrates the Qtel Group’s continuing commitment to superior innovation and product differentiation.

source: Qtel

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