Posted on May 30, 2018

The College of Business and Economics (QU-CBE) hosted a series of guest lectures for Marketing Management students in the MBA program.

The initiative aimed to provide students with the opportunity to learn from practitioners. They were delivered by marketing executives from national and international institutions. The lectures series started at the beginning of Spring 2018. They included a talk by VP of Marketing at Qatar Airways Mr. Brian Ashby, in which he discussed the marketing strategy adapted by the company. Another lecture was presented by Ooredoo Group Chief Commercial Officer Ms. Fatima Al-Kuwari, who discussed the Ooredoo branding strategy and the challenges the group faces in managing the brand at a global level.

Other lectures were delivered by General Manager of Public Affairs at Sasol Qatar Mr. Jack Saba, who shared his journey with Sasol CSR program in Qatar; Mosafer Business Managing Director Mr. Charbel Mansour, who discussed the key success factors behind Qatar brand ability to compete globally; and Sports Marketing and Communication expert at Qatar Olympics Committee Mr. Maher Safi, who highlighted the strategic marketing efforts undertaken by different sports organizations in Qatar to promote the country as a sports hub and touristic destination.

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CBE Associate Professor of Marketing Dr. Rana Sobh said: “One of my objectives as I teach the marketing management course is to link theory to practice and bring students closer to the business world. Students greatly benefit from the executives’ expertise in the field of marketing, which prepares them for leadership careers in marketing and business.” Ms. Fatima Sultan Al-Kuwari said: “I am very happy to have been given the opportunity to talk to Qatar University MBA students about the Ooredoo brand and share some of the lessons I have learned throughout my career with the group. Brand identities reflect and evolve with customers’ needs. As a constantly evolving and innovative communications brand, Ooredoo has set itself a target of enhancing its customers’ data experience and enabling everyone to enjoy the Internet on Ooredoo’s networks.”

Mr. Jack Saba shared with the students his vision for effective and outcome-driven CSR and some of the creative and award-winning work done by Sasol. Explaining how Sasol developed its flagship Definitely Able, Accessible Qatar and Qatar e-Nature initiatives, he said: “The perfect CSR program is one that can make a real difference in the community. For Sasol, accessibility and inclusion are important values. Our CSR programs have allowed us to focus our efforts, build strong connections, and see real outcomes in the lives of disabled people.”