Posted on May 22, 2011

Companies are looking for ways to accelerate the pace of innovation, transform the customer experience, and improve their speed and agility. SAP is addressing this demand through showcasing a broad spectrum of solutions, including Business Analytics, in-memory computing, and mobility at QITCOM this week.

SAP will demonstrate how new technology and applications address the requirements of enterprises of all sizes and how they provide business-critical information on mobile devices. Whether on premise, on demand or on device, SAP solutions support companies and their employees in improving collaboration and accelerating the decision making process.

These technological advancements come at a time when companies are challenged by unprecedented amount of data and demand for information needed to make the right business decisions. QITCOM will offer the platform for companies to learn how SAP and its partners can help them capitalize on these advancements to better compete and effectively grow.

Gergi Abboud, Country Manager, SAP Qatar and Kuwait, said: “As a visionary event, QITCOM is a vital platform to gauge the current pulse of IT within companies across Qatar, strengthen our customer and partner engagements, as well as present our current and new business applications to customers and visitors from all industries. The event will further play a critical role in bringing together key public and private sector decision makers together with leading companies in the IT industry to discuss the latest technologies and trends as they relate to Qatar and the region”.

SAP will place further emphasis on showcasing solutions tailored to Qatar’s largest industries – Oil and Gas, Retail, Banking, Manufacturing and Transportation. “SAP recognizes Qatar as a key market for growth in the region, and we are investing significantly on the back of this by expanding our team, strengthening our partner ecosystem and bringing worldwide industry knowledge and best practices, that will help enable our customers to become better run,” continued Abboud.

This month, SAP announced it had signed a Memorandum of Understanding (MoU) with the Supreme Council of Information and Communication Technology (ictQatar) to become an anchor tenant at the Digital Content Cluster, created as a platform to improve access and preservation of digital content as well as to promote the growth of businesses in the field of content creation.

SAP was recently named the worldwide market share leader in business intelligence, analytics, and performance management software by top industry analyst firm, Gartner*. Business analytics solutions from SAP empower individuals, teams and business networks to meet the vision of bringing real-world business closer to the perfect-world goal.

SAP is the world’s leading provider of business software. SAP software assists enterprises and governments around the world to improve customer relationships, enhance partner collaboration, create efficiencies across their supply chains and business operations, and improve access to information. SAP solution portfolios support the unique business processes of more than 32 industries including food and beverages, utilities, high technology, financial services, healthcare, education and public services.