Posted on February 15, 2016

Shell Lubricants celebrated another successful year as the best-selling Helix & Rimula lubes in Qatar, with more than a 100 attendees, including some of the most distinguished long term customers from across the country at a special appreciation gala dinner. The appreciation day, in cooperation with Chevrolet cars’ exclusive dealer in Qatar, Jaidah Automotive was held in the Hotel Oryx Rotana. Mr. K.T.Rao, Automotive Wholesale Manager welcomed and thanked customers for their tremendous support of Shell Sales in 2015 and encouraged the same for 2016.

During the function, Jaidah Automotive and Shell officials presented awards honouring five of the most valued customers, including Ali International Trading EST, Saad Bin Majid CO, Nine Star Qatar Trading W.L.L, Salala Auto Services EST and Central Auto Parts. Amr Hamza, Regional Marketing Manager at Shell Lubricants "Despite market fluctuations, Shell Helix & Rimula Sales has attained steady business growth, our goals are always customer focused with the aim of delivering a high quality product. We are very proud to have Jaidah Automotive as our partner in continuing Shell’s success in Qatar."

Shell Lubricants holds a customer 2 [].jpg

Speaking at the event, Mr Ulf Sebecke Managing director at Jaidah Automotive echoed Shell's promise to deliver excellence to clients, stating "This all about honoring our customers for their commitment and confidence in our products, as trusted experts at Jaidah Automotive we work very closely with the team at Shell to ensure that our customers are at the core of our efforts and consistence in quality is essential in achieving this" Ahmed Zayan, Independent Aftermarket General Manager of Jaidah Group "We at Jaidah understand that at the end of the day, good delivery is simply good business and are delighted that our customers share our belief in our products and services."

The event held a special gala dinner, with giveaways and promotional offers to all guests. Mr. Rao presented the offer details and benefits to attendees with active participation from customers "We have been a customer of Shell and Jaidah Automotive for years and we are always thrilled with their products, their customer relationship efforts continue to exceed expectations. This is a great event that helps to build relationships and grow a happy consumer environment." Said Mr. Mohammed Easa , General Manager at Ali International Est

The ceremony was also attended by other official management from both Jaidah Automotive and Shell.