Posted on October 19, 2014

During the final weekend of September, Jaidah Automotive and Shell organized a trip to London for some of their customers for the “Shell Rimula Heavyweight Driving Challenge”. The event was designed by Shell Rimula to let participants from all over the world put heavy-duty vehicles and their driving skills to the ultimate test.

They navigated their way through a series of obstacles and trials with the guidance of expert instructors as they attempted to master driving accuracy, vehicle control and teamwork challenges.The Shell Rimula brand offers a range of heavy-duty diesel engine oils. Arthur Fernandes, General Manager of the Independent Aftermarket, and Khalil Alajam, Shell Lubricants Franchise Manager, attended the challenge and hosted Ahmed Al-Khanji, the head of Material and Services at Qatar Steel, Mohammed Easa, Manager of Ali International Trading EST and Mr. Umer Mohamad, Manager at Saad Bin Majid Company.

During the challenge, guests experienced the vehicles’ power and gained an appreciation of the demands often placed on heavy-duty engines of tractors, excavators, dumper trucks, loader cranes, forklifts, articulated trucks and telehandlers when operating in real-life conditions – all protected by Shell Rimula heavy duty engine oil. Driver concentration and awareness were also put to the test in a number of precision and finesse driving challenges, as was the ability to work as a team to complete the various tasks.

The London adventure was not limited to activities behind the wheel. Guests were based in a luxurycentral London hotel from which they could explore the famous shopping streets and visit the iconic sights of the historic city. In the evenings they were treated to a little glitz and glamour at an array of exclusive dinners hosted by Shell Rimula.

“It has been a very exciting few days in London and a great opportunity for us to be able to bring our valued Shell Rimula customers together from across the globe for such a unique experience. All of the competitors have been under the guidance of expert instructors and had the opportunity of a lifetime to experience – in such a fun environment – the broad range of heavy-duty vehicles that are protected by Shell Rimula.” Caroline Missen, General Manager Marketing – Transport & Industry Brands, Shell Lubricants.

Shell Rimula is committed to research and development, investing in the latest research and developmentto ensure its heavy-duty engine oils are tested in the world’s hardest working vehicles and driving conditions. It’s these learnings that are then applied to benefit Shell Rimula customers and offer them the most advanced lubricant products available in the world for all heavy-duty vehicles.