Posted on October 16, 2014

In recognition of the highest sales of Sony BRAVIA 4K LED TV achieved by Darwish Holding, Sony Middle East and Africa, the leading consumer electronics brand, honoured the company with the ‘Outstanding Contribution to 4K Television Sales Award for 2013-2014’.

Sony honours Darwish Holding for 2 [qatarisbooming.jpgMr. Bader Abdullah Al-Darwish, Chairman and Managing Director of Darwish Holding, received the award from Mr Satoru Arai, Head of Sony Middle East, during his visit to Qatar earlier this month. The award honors the achievements of Darwish, the exclusive dealer of Sony in Qatar, in driving the sale of 4K television sales. This has established Darwish Holding as a key contributor of the success of the product in Qatar and the region.

Mr. Bader Abdullah Al-Darwish, Chairman and Managing Director of Darwish Holding said: “We are honoured to receive the award from Sony. It underlines our strong position in boosting the electronics retail sector of local and regional markets, and further builds on our global reputation as an innovative and committed retailer.  It is also a mark of the confidence that our customers have in us and on the high-end Sony brand. We will continue to further strengthen our partnership with Sony and achieve even more sales milestones.”

Darwish Technology and Sony Middle East and Africa, had announced last month the launch of three new series of the BRAVIA 4K LED TV. The three new series comprise five models, offering customers with enhanced options while purchasing a 4K TV. The new 4K LED TV is available at all Fifty One East outlets located in Al Maha Center, City Center Doha and Lagoona Mall in addition to all Virgin Megastores at Villaggio and Landmark malls.