Posted on June 09, 2017

Alfardan Automobiles, the official BMW Group importer in Qatar, has announced the reopening of its Al Sadd showroom, situated in the heart of Doha downtown. Driven by the growing demand for premium and luxurious vehicles, the facility will feature the latest and widest selection of BMW and MINI models, giving Qatar-based customers an unparalleled opportunity to experience the brand.

Speaking at the official launch, Ihab Allam, General Manager of Alfardan Automobiles, commented: “We are delighted to announce the reopening of our Al Sadd showroom, which is the first Alfardan Automobiles showroom to adopt the BMW Future Retail strategy. As our first showroom, we are also proud of what we have managed to accomplish through it. Since 1996, Alfardan Automobiles has gained a robust share of the premium segment in Qatar, and we are confident that our success story will continue with BMW Group as it has done over the past 20 years.”

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The BMW Future Retail Strategy has been globally rolled out across all importers to ensure all BMW customers are getting the same experience, regardless of their location. The new 1,800 square metre showroom includes a section for BMW models, BMW i, BMW Premium Selection, MINI models and the latest BMW lifestyle accessories section. The team consists of a total of 45 highly trained staff, including a product genius. As part of the Future Retail Strategy, product geniuses will be part of the selling process and help answer questions, or demonstrate features, to customers.

The ceremony of the new Al Sadd Showroom highlighted the 20th anniversary of the showroom, as well as the partnership between Alfardan Automobiles and BMW Group – both starting in 1996. The showroom is now open to the public and is stocked with all the latest models.

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