Posted on April 09, 2018

The Supreme Committee for Delivery & Legacy (SC), has begun a two-day Roadshow at Bayfront Park in Miami, Florida, to educate and excite locals, football fans and regional media about Qatar’s plans for the tournament.

The SC booth consists of six scale models of Qatar’s eye-catching proposed 2022 FIFA World Cup™ stadiums and interactive video panels explaining the inspiration and design of each venue. Over 500 fans and media attended on the first day alone, asking questions of the SC representatives present to learn more about the first FIFA World Cup™ in the Middle East and expressing amazement at the plans.

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Mohammed Qassem Al Emadi, Commercial Assurance Manager at the SC, who led the SC delegation, said of the first day of the event: “Miami is a football-mad city, so we set out to educate local fans about Qatar’s World Cup hosting plans to get them excited about the unique experience they can expect in 2022. The response has been fantastic, with families, football fans and passers-by all showing lots of interest. I’m confident that the work we’re doing here will pay-off in 2022, when I hope to see a strong contingent of Miami fans visiting Qatar.”

In addition to the SC booth, cultural organisations and businesses from across Qatar set up stalls around the park to provide a broader insight into everything Qatar has to offer residents and visitors. Qatar Airways, Qatar Foundation, the Qatar Investment Authority, Doha Film Institute and even a replica Souq Waqif all offered various forms of entertainment to attendees. Meanwhile, football freestylers wowed audiences with impressive displays of football skill on a mini-football pitch, teaching children present a range of tricks to show off to their friends.

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The Roadshow forms the second part of the SC’s involvement in a month-long business tour of the U.S. being led by Qatar’s Ministry of Economy and Commerce with support from Qatar Chamber, the Qatar-U.S. Business Association and the U.S. Chamber of Commerce. The Roadshow will stop in four U.S. cities, beginning with Miami, Florida, followed by Washington, D.C., Charleston, South Carolina, and finally Raleigh, North Carolina. The SC will participate in each city stop, educating football fans across the Eastern U.S. about the first FIFA World Cup to ever take place in the Middle East and only the second in Asia. U.S. football fans have a strong heritage of visiting FIFA World Cup™ tournaments, with U.S. fans applying for over 87,000 tickets to the 2018 FIFA World Cup Russia™ despite the U.S. national team failing to qualify.

Miami was chosen as the first stop on the SC Roadshow because the city has a long history of football passion, as demonstrated by the joint U.S.-Canadian-Mexican bid for the 2026 FIFA World Cup™, which has chosen Miami as a potential host city for the tournament. David Beckham, the former England, Manchester United and Real Madrid player, is also looking to launch a new Major League Soccer (MLS) team in the city by 2020.

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