Posted on May 24, 2015

Tadmur Holding, one of Qatar’s most trusted and successful business conglomerates, has undertaken a strategic rebranding exercise in order to maximize long term growth opportunities as well as face new challenges brought about by a highly globalized and tech-savvy business environment.

In line with the company’s vision of evolving into a leading industrial group in Qatar recognized for its quality, reliability and trustworthiness, the entire rebranding process, which was announced at a press conference, is also aimed at effectively and efficiently implementing its mission of being a reliable partner to its customers, a valuable asset to its stakeholders, an employer that recognizes and further develops the talent of its employees and a driving force behind the industrial and commercial development of Qatar. “In the advent of new and sophisticated technologies and business processes, new opportunities for business expansion and growth have clearly emerged,” said Mr Nasser Mohamed Hatab Al-Kaabi, Chairman of Tadmur Holding. “Such scenario has likewise presented new challenges that need to be addressed through well calculated and strategic courses of action. 

“It is therefore for these reasons that we have decided to act boldly and swiftly, and keep pace with the changing times through a rebranding exercise that is aimed to further enhance our product and service delivery to customers, expanding our positive contribution to the community, advancing our status as a preferred employer, and significantly contributing to the achievement of Qatar National Vision 2030,” he added. Among Tadmur Holding’s market-leading subsidiaries include Tadmur Contracting, Arabian Supplies, Takyeef Electromechanical, Tadmur Logistics, Tadmur Trading, Roots Energy & Engineering Services, Tadmur Roofs & Pools, OCS Qatar and Norwood Qatar.

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“Since 1985, Tadmur’s integrity, credibility and reliability have been proven through the continued market leadership of the Group and the truly remarkable growth of our individual subsidiaries,” said Mr. Dafer Mustafa Hallawa, Chief Executive Officer, Tadmur Holding. “Over the last 30 years, our professional corporate structure has resulted in seamless operations and consistently successful business performance. This has enabled us to be always a step ahead of our competitors, specifically with regard to being responsive to the needs of customers at all times, assisting in the development of the community and society, supporting the career development of our hard working, loyal and dedicated staff, and contributing to the sustainable economic development aspirations of Qatar.

“Accordingly, this rebranding exercise is beyond merely changing a logo or name,” he added. “It is and will be reflective of the direction and path that we have committed ourselves to take for the benefit of everyone and for the attainment of our business goals and objectives.” Since 1985, Tadmur has substantially increased its scope of operations in construction and other areas in the State of Qatar, targeting complex and technically challenging projects. Through the combination of a high degree of professionalism and industrial knowledge, together with its sensitivity to clients’ specifications and requirements, Tadmur Holding and its subsidiaries have maintained the trust and confidence of its clients.