Posted on September 17, 2018

With selfies becoming second nature of most millennials, it was only a matter of time till smartphone makers created a device that offered the most stunning selfie. Huawei’s third-generation devices such as the HUAWEI’s nova 3 series, powered by Artificial Intelligence (AI), promises that and more with perfect colour, clarity and contrast, while capturing everything in the foreground and background of the scene.

Let’s take a look at five innovations that make HUAWEI nova 3 a must-have phone for every selfie lover:

1-Huawei nova 3 series features the AI-enhanced dual front camera (24MP + 2MP)

The artificially intelligent phones are equipped with a (24MP + 2MP)  dual  front camera to capture the best-looking selfies. The AI enhancements will create selfies at the first click by capturing both the face and the surroundings. Creating authentic bokeh effects while maintaining the depth and detail of the scene is instantly possible with the new wide aperture lens on the high-resolution front camera is joined by a broad spectrum color sensor.

2-Impressive Selfies supported with AI scene recognition

Historically, phones and beautification apps had always placed their focus on a subject’s face, with little regard to the relations between a subject and his or her background. Such photos generally appeared a little weak when capturing the background. However, HUAWEI nova 3  and Huawei nova 3i is enabled with AI scene recognition, which allows the device to recognize more than 200 scenarios in 8 categories including blue sky, beach, plant, night, stage, flower, indoor and snow, and can automatically optimize the portraits and backgrounds.

HUAWEI nova 3 series promises to capture every detail to create an enhanced shot that offers best colour optimization features.


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3-AI Beautification That’s Just Right

Many traditional photography apps lack a great user experience. Take a stroll on the social media and it’s not hard to find people griping about the googly eyes, elongated faces, overexposed faces and unrealistic body proportions on over-processed photos.

Therefore, to better understand users and find out how they define beauty, Huawei has built a massive database of selfies after surveying its users, and uses the data to improve its beautification algorithms. HUAWEI nova 3 series is a smartphone with AI quad-camera handset and has a set focal length of 35mm for selfies providing the best-in-technology to capture a stunning AI selfie. The AI enabled beauty algorithm offers seven skin tones and textures for users to choose from and customize their selfies to create their own definition of beauty.

4-Outstanding HDR Pro Shots, Even in the Dark

Overexposure has always been a problem for photographers. For the longest time, photographers had to work around lighting conditions that are out of their control, unable to tweak the exposure on specific objects. To tackle this issue head-on, Huawei deployed a solution that leverages both hardware and software of the HUAWEI nova 3 series. The multi-spot metering supported on the device intelligently optimizes and adjust the exposure for every individually row of pixels on the sensor to achieve the HDR effect.

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5-AI Super-Resolution Graphics Processing

Older camera technologies have a hard time capturing all the details but HUAWEI nova 3 series analyzes features such as edges, corners and curves in the image in detail and automatically adjust parameters to sharpen the edge and produce images with clearer details.

Targeting young consumers who love taking selfies, being entertained, and staying abreast trends, the newest nova series is the best combination of hardware and software working together to create a premium user experience. Whether you’re looking for a device for work or play, the HUAWEI nova 3 and Huawei nova 3i will have you covered.

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About Huawei Consumer Business Group (CBG)

Huawei Consumer Business Group (CBG) is one of Huawei's three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.

Year on year growth was reflected in Huawei’s rise as a globally recognized premium brand. In 2017, Huawei was named number 49 on BrandZ’s Top 100 Most Valuable Global Brands, number 88 in Forbes World’s Most Valuable Brands and number 40 on the Brand Finance Global 500 Most Valuable Brands lists. In this year’s Fortune 500 HUAWEI climbed up the list to the 83rd place from the 129th of last year with a revenue of $78.51 billion, making the top global 100 for the first time. As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 16 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.