Posted on April 27, 2020

Vodafone Qatar has launched its new “Sawa” digital engagement platform to encourage everyone in the country to be part of its charitable giving campaign during the holy month of Ramadan.

In the spirit of giving back and to inspire all communities to participate, each week Vodafone Qatar will donate an amount to one of three charity initiatives: Qatar Charity, Qatar Red Crescent, and Education Above All. Every 100 points collected by playing on the Sawa platform are equivalent to a QAR 1 donation, so the more people play, the faster Vodafone gets to its donation goal. Sawa will get participants playing with a range of games and activities, including daily polls, trivia questions, a sorting quiz, word puzzles and button masher polls. Every participant will also get the chance to win prizes, with the top three weekly winners picked and awarded at the end of the month of Ramadan. One final winner with the highest score at the end of the competition will win the grand prize of QAR 25,000 which will also be announced at the end of Ramadan.

With the launch of the Sawa platform, Vodafone Qatar brings together fun and doing good in an innovative new way, continuing its role as a pioneer and leader in digital engagement. Vodafone Qatar said: “Every Ramadan but especially this year when community activities are limited, we try to bring people together and encourage positivity by doing more to give back to society. Beginning this week, the public can help us reach our goal of donating QR140,000 to Qatar Charity. The Sawa platform reminds us that we are in this together, even in giving, and everyone can join in to help us support the work of these three initiatives to benefit those most in need.”

Each week, once Vodafone Qatar reaches its donation goal, the Company will announce the following week’s charity and donation goal.

The Vodafone Sawa platform can be accessed via the web as well on mobile devices using the link sawa.vf.qa, and through the My Vodafone app.

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