Posted on December 20, 2010

Vodafone Qatar and the United Nations World Food Programme (WFP) announced the signing of a partnership agreement   that will enable Vodafone’s more than 600,000 customers to donate funds to the United Nations World Food Programme (WFP) - the largest humanitarian agency fighting hunger worldwide – using Vodafone Money Transfer.

Vodafone Money Transfer is a new international funds transfer service enabling customers to send money via their Vodafone mobile phone. Using the company’s expertise and technology as an innovative fundraising channel, Vodafone Money Transfer helps customers to donate amounts direct to WFP and other charitable causes.

Each year WFP feeds more than 90 million people, including 20 million school children, in more than 70 countries. WFP is also the UN logistics lifeline saving lives through fast efficient and effective emergency response and the lead agency in logistics and telecommunications services across the humanitarian community.

“It costs less than one Qatari Riyal for WFP to give a child a meal at school, giving them the nourishment they need to grow and learn., It’s not a lot of money for us, but it can change a life for a poor child,” said Ashraf Hamouda, Senior Partnership & Business Development Manager at WFP’s Regional Bureau for Middle East, Central Asia & Eastern Europe.
“Vodafone Qatar is delighted to help WFP's global fight against hunger and suffering. We feel humbled to realize that charitable funds donated using Vodafone Money Transfer will help feed children at school in poor and disaster-affected countries such as the Philippines, Pakistan, India and Bangladesh,” said Vodafone Qatar’s HR director Jan Mottram

Vodafone Group has been supporting WFP since 2006 to help the agency and the entire humanitarian community to build capacity, improve expertise and optimize response in emergency telecommunications. Responding quickly to humanitarian disasters round the world, WFP is frequently the first to reach affected areas within hours of a catastrophe to set up the communication hubs necessary to coordinate Relief & Rescue operations.

We are proud to have WFP partnering with us to find new ways to use our technology to save lives, help communities and create a ‘Better World’,“ says Luisa Gentile, Head of Corporate Social Responsibility at Vodafone Qatar. “Vodafone Money Transfer is an innovative product that has changed the way people transfer money overseas and now the way  people donate can be done differently, directly and safely from their mobile phone”.

Vodafone Qatar’s support for WFP is part of the company’s ‘Better World’ corporate social responsibility programme to create ‘a connected world’ by finding innovative ways to use technology to help the community and encourage ‘a giving world’ to donate time, skills and resources to make a difference to those in need.

Vodafone’s charitable initiatives in partnership with WFP will begin in early 2011. To learn more, visit

For more information about how WFP fights hunger worldwide, visit