Posted on March 08, 2017

Vodafone demonstrated at QITCOM how the Company is leveraging the power of its international network and global leadership in Internet of Things (IoT) technology to help deliver the ultimate experience for sports fans and developing the stadiums of the future

Visitors to QITCOM’s Smart Zone, which today included H.H Sheikha Mozah bint Nasser, H.E the Minister of Transport and Communications Jassim bin Saif Al-Sulaiti and H.E Hassan Al-Thawadi, Secretary General of the Supreme Committee for Delivery & Legacy, experienced Turkey’s first smart stadium, the Vodafone Arena, via virtual Reality and a smart stadium interactive model giving them a glimpse into the fan experience of the future.

At every home game played by Turkish Super League side, Beşiktaş JK, more than 40,000 fans have access to Wi-Fi, 2G, 3G, and 4.5G ready broadband network connections, rich-content displays on the 700 HD screens, and Vodafone Arena mobile application, as well as videowalls that broadcast all the content that fans dream of – including interviews, match statistics and live updates on other games. Moreover, spectators and visitors on match days are offered an end-to end digital experience and premium comfort during match days through location-based services based on Beacon technology.

In May 2016, Vodafone Qatar and Vodafone Turkey signed a memorandum of understanding (MoU) designed to accelerate the transfer of knowledge, expertise and technological know-how from Turkey’s first smart-stadium, the Vodafone Arena in the Beşiktaş district of Istanbul to one of the world’s fastest growing football markets in Qatar. Eng Mohamed Al Sadah, Chief Operating Officer at Vodafone Qatar explained “As Qatar’s 2022 World Cup preparations accelerate so will fans’ expectation for super-fast connectivity. The ability to share videos, pictures and messages with people online will be an important aspect of the fan experience and with more than a million people expected to travel to the Middle East’s first World Cup, the level of connectivity and sharing will be exceptional. Innovative technologies enabling fans to stay connected during the tournament will form a large part of delivering an unforgettable experience for those inside the 2022 venues.”

Speaking at QITCOM on panel: Rethinking Mega Sports, Fatma Gungor, Services & Applications Manager at Vodafone Turkey said, “Smart technologies are set to become a fundamentally important element in the infrastructure/stadia and venues being built for major sports events across the region – from the IAAF World Athletics Championships in Qatar in 2019, the Qatar 2022 World Cup and beyond. Vodafone Arena is one of the world’s most advanced technological sports infrastructures and we’re delighted to share our smart stadium know-how and experience with Vodafone Qatar.”