Vodafone in partnership with its advertising agency, Memac Ogilvy & Mather, won 2 bronze awards under the category of Film Craft for their Bill Manager Launch Campaign and Network promotional campaign with the tagline “if something matters to you, it matters to us.”
The Dubai Lynx International Festival of Creativity is the Middle East and North Africa region’s annual event for the creative communications industry to learn, network and be inspired. Dubai Lynx is part of Ascential Events (Europe) Limited, organisers of Cannes Lions, Spikes Asia, Eurobest and the Asian Marketing Effectiveness and Strategy Awards. The Festival and Awards are produced in partnership with Motivate, with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA).
Vodafone’s Head of Brand, Mohamed Mursi said, “We’re delighted that our two campaigns have been recognised for their creativity. What makes these awards more special is that we’re very proud to be providing 1.5 million customers in Qatar with a reliable network that won’t let them down and Bill Manager that challenges the standard telecommunications practice of operators that expects customers to keep track of what is the best product to add, how to add it and when to add it but instead does that all for them automatically.”
Memac Ogilvy Doha’s Managing Director, Samer Abboud said, “Award-winning creative output reflects the strength of the agency-client relationship, and we are proud of our partnership with Vodafone. The success of the Vodafone Bill Manager and Something Matters campaigns was based on collaborative efforts to unearth insights on the Qatari consumer and provide a solid foundation for our creative work. Together, we are raising the bar and putting Qatar on the map for creative work in the region. This year’s recognition of Qatari campaigns at Dubai Lynx is only the latest in a string of awards showing the competitiveness and talent in this market.”
Launched in January this year, Bill Manager is an innovative product designed to ensure that Vodafone Red postpaid customers never receive a shocking bill again- giving them the benefits of the best local data or roaming products when they go out of bundle without having to activate those products in advance. Vodafone’s state of the art network has consistently been delivering on giving their customers whatever they need to connect to whatever it is they love with super-fast data speeds. In April 2016, Vodafone’s mobile network was named ‘Best in Test’ by the international leader in mobile performance testing, P3 Communications.