Posted on November 12, 2013

On Saturday 9th of November, W Doha Hotel & Residences in collaboration with the Ministry of Environment in Doha and environmental solutions provider Averda, spearheaded a campaign to preserve the beauty of Qatar’s national beaches. This is the second time this year that green enthusiasts and volunteers descended on ‘Qatar Family Beach’, a four-kilometer stretch of beach to remove litter and algae pollution.

The cleanup is part of an initiative to save Qatar’s marine environment with fun-filled drives in an effort to preserve the local natural animal habitat, and protect the Qatari natural heritage for future generations. The value of important environmental initiatives of this nature is key to maintaining and preserving the beaches and shoreline of Qatar for current and future generations.

Safeguarding the environment for future generations is also an integral part of the Starwood’s global campaign to reduce electricity by 30% and water consumption by 20% across all properties by 2020, in order to reduce the world’s carbon footprint and the overall impact it has on nature. The State of Qatar seeks to preserve and protect its unique environment and nurture the abundance of nature, and that development will be carried out with responsibility and respect as a larger project for Qatar’s National Vision of 2030.

Teaming with Averda, the largest environmental solutions provider in the GCC and MENA region, strengthens the campaigns position as a credible solution to making a difference in the Qatar.

Safak Guvenc comments, “The W Doha is honoured to  e working alongside Qatar’s Ministry of Environment and Averda to raise environmental awareness of pressing issues, such as the preservation of our beaches. Together we aim to educate and raise public awareness of the need to protect not only Qatar’s but also the whole world’s many and varied habitats and the wildlife that depend on them. We will continue to strive to drive awareness on green issues, within the hotel, the local community and on a global scale”.