Posted on February 09, 2016

W Doha Hotel & Residences, the first luxury lifestyle hotel in Qatar, has once again implemented an innovative twist towards guests experience by launching the Menugram for its F&B venues starting with Market by Jean-Georges.

The Menugram is an uploaded menu on the Instagram account @MarketDoha, which provides guests all the menu items from the renowned restaurant, presented with food images, description in English and Arabic, and prices. The idea came to life because the hotel staff has observed the tendencies of guests to request for a dish that they saw from their friends’ accounts. “Most of our guests are mainly engaged on their smartphones and in this digital age, we need to ensure that we are reaching out to them in platforms that are easily accessible. Instagram has been a main avenue of a lot of our ongoing social media conversations for W Doha so it was a natural move for us to innovate and establish stronger presence here,” says Safak Guvenc, Area Manager of Qatar and General Manager for W Doha Hotel & Residences.

The pictures on the @MarketDoha Menugram are divided into Appetizers, Soups & Salads, Sushi, Pizza & Pasta, Main Course, Simply Grilled and Dessert sections. Guests can view their options while ordering in the restaurant or even check it in advance before their visit. They are also able to leave their feedback on the comments section, which is actively monitored by the team on a regular basis. As an added benefit, the Menugram is a cost-effective way to make changes on the menu by simply deleting old items and uploading new ones.

If guests do not have an Instagram account, a printed menu is still available in the restaurant as well as online via http://www.marketdoha.com/.

This is only one of the many times that W Doha has paved the way for hospitality innovation. It has pioneered the use of SPG Keyless, the first mobile, keyless entry system that enables guests to use their smartphone as a key. Earlier in 2014, it has announced its innovative 24/7 messaging service called “Stay Connected”, an initiative that has made it the first property in the Middle East to offer complimentary interactive services via WhatsApp and BlackBerry Messenger. Guests can sign up for this and send any type of request to the hotel pre, during and post-stay through these mobile channels. Furthermore, it has also put into place the first customized booking system on Facebook, Twitter and Instagram in the region called #bookwdoha. By tagging @wdoha on these platforms and using the hashtag #bookwdoha, guests are able to directly make a hotel reservation.

For reservations or enquiries, please contact +974 4453 5135 or email bnfreservations.wdoha@whotels.com.

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