Posted on May 07, 2015

A ribbon cutting was held at “Which Wich?® Superior Sandwiches” in Medina Centrale, The Pearl-Qatar. Mr. Mansoor Al-Ansari Managing Partner of “Waleema Food Services” with Jeff Sinelli Founder & Chief Vibe Offer and Members of Which Wich HQ Executives from the United States were on hand for the grand opening of the first-of-its-kind customizable sandwich shop in Qatar. Attended the opening ceremony were a number of Chief Executives of Qatari Companies, senior officials from Qatari football entities & United Development Company, the master developer the Pearl-Qatar, in addition to a group of social figures in Qatar amid local media presence.

The shop is known for customizable sandwiches with fresh & unique ingredients & signature sandwiches, such as The Wicked that consists of five meats & three cheeses, they also hold many vegetarian options such as black bean patty. The fast casual sandwich shop also has a creative ordering system that allows customers to use a red Sharpie marker to pick ingredients on pre-printed menus on sandwich bags. The shop also provides milkshakes, house chips & cookies, along with a featured newspaper reading stations and free wi-fi.

Which Wich Superior Sandwiches 2 [].jpgWhich Wich is a fun type of experience, and the concept of “making it yourself” assures total satisfaction—which they guarantee!  Just go in, select a sandwich from one of ten categories, grab a preprinted sandwich bag from the selection you made, a red Sharpie, and mark it up selecting the type of protein mix, bread, cheese, spreads, dressings, spices and vegetables of your choice.  Your sandwich is prepared to your exact specifications and delivered to you in your personalized sandwich bag—in a matter of minutes.

"We are thrilled to officially open Which Wich's doors and welcome families and employees living and working in the area to experience the first of these sandwich shops to open in Qatar," said the Managing Partner of “Waleema Food Services” Mr. Mansoor Al-Ansari. At Which Wich in The Pearl-Qatar, customers order by selecting from 51 sandwiches, 60-plus ingredients and marking their choices on a brown paper bag, which travels down the line as the sandwich is being made. Meats, cheeses, veggies and other ingredients are cut fresh several times a day, Al Ansari said. He also stated that his company is planning on expanding within other areas of Qatar.

The shop will also start delivery within the Pearl Island, Zig Zag & West Bay Lagoon Soon, along with corporate lunch catering for companies in the West Bay Area.Which Wich Superior Sandwiches 3 [].jpg