Posted on March 28, 2018

Top global influencers and representatives from leading brands gathered recently for the VisitQatar INFLOW Summit powered by Qatar Airways. INFLOW: Influencers of The World held its first regional event at the newly re-imagined Ritz-Carlton Doha from the 25 February to 28 February.

The highly successful summit brought together brands and influencer partners to discuss digital marketing trends and explore future collaborations. Leading bloggers, social media content creators and digital trendsetters in the realms of travel, luxury, fashion, moms and kids, and gastronomy participated in the event, which highlighted Qatar as an important travel and leisure destination. Brand representatives from across the hospitality, technology, fashion, beauty and travel industries had the opportunity to meet with 60 of the world’s most popular influencers, including Canadian actress and social media star Shay Mitchell and Instagram celebrities the Abdel Aziz Sisters, who shared the stories of their meteoric rise to global prominence in a series of informative talks and panel discussions.

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VisitQatar arranged a series of cultural experiences for the group, including visits to the Qatar National Library, Imam Muhammad ibnAbd al-Wahhab Mosque, and the Museum of Islamic Art. These were followed by an action-packed ride in a Monster Bus to the Regency Sealine Camp, where guests enjoyed a desert safari complete with traditional Qatari cuisine. Key influencers were also invited for an exclusive tour of the Banana Island private resort off the coast of Doha on 28 February.

Popular travel bloggers and social media sensations the Bucket List Family praised the organization of the summit, posting “Just want to say thank you for including us in your incredible event. You did such a great job planning everything. It was amazing! Hope we can be involved again in the future.” The event created a significant amount of content for partners and sponsors including VisitQatar, Qatar Airways, The Ritz Carlton, Shangri-La Doha and beIN Media, generating a total of 2,112 shares and 82,543,004 interactions.

Emre Gelen, co-founder of INFLOW Summits, said “We were delighted to host our first international B2I summit in Qatar, an outstanding destination which offers a wealth of visitor attractions and rich cultural experiences. We extend our sincere gratitude to all who participated and helped make it such a successful and memorable experience. The numbers speak for themselves – social media influencers generate a tremendous amount of engagement for brands and have a vital role to play in the modern marketing mix. We will continue to connect brands with leading influencers and assist both parties to leverage the limitless possibilities for promotion presented by digital media.”

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“The VisitQatar INFLOW Summit Powered by Qatar Airways has been the most refined and powerful Influencer event ever held in the Middle East. The total reach and interaction rates we gained, particularly in post-event reporting, are evidence of the success of this project. We can see this very clearly in the social media movements of partner brands too; as INFLOW in this sense, our contribution can be sustained both forward-looking and result-oriented.” Mr. Afsin AVCI, co-founder of INFLOW Summits added.