Posted on November 09, 2017

The 12th edition of Heya Arabian Fashion Exhibition attracted more than 9000 visitors throughout the 5-day event, a 23% increase year-on-year organisers have announced. Bringing together fashion enthusiasts and influencers, families and aspiring designers to discover more than 150 local, regional and international brands from over 15 countries, Heya was declared a success by all participants.

12th Heya Arabian Fashion 2 [qatarisbooming.com].jpgThis year saw the largest number of established and emerging Qatari designers, with 65% of exhibitors coming from Qatar. New partnerships with Virginia Commonwealth University in Qatar (VCUQ) and Qatar Business Incubation Center (QBIC), provided visitors with valuable expertise in everything from fashion marketing to finance, to how to get a fashion business off the ground. In addition, adding depth to this year’s programme were the collaborations with the Italian, Germany and Mexican Embassies to help nurture and develop local design talent.

Beyond the unique shopping experience, Heya’s packed schedule of 11 workshops, 8 forums and 21 show stopping fashion shows that drew huge crowds seeking knowledge, guidance and inspiration.The event displayed the latest collection of abayas, kaftans, jalabiyas, evening gowns, veils and other accessories, including for the first-time perfume and make-up. Heya Arabian Fashion Exhibition was brought to visitors by Qatar Tourism Authority and delivered by partners Design Creationz, who put on a world-class fashion exhibition. Proud partners of this year’s Heya exhibition include Qatar Germany Year of Culture 2017, How Women Work, Qatar Airways, Maison de Joelle, Shangri-La Hotel Doha, Adagio ApartHotel, and Violetta Events.

Visit www.heya.qa, or alternatively follow Heya on Instagram, Twitter, Facebook, Snapchat – Heya.qa, or YouTube, for more information on the 12thHeya Arabian Fashion Exhibition.

12th Heya Arabian Fashion 1 [qatarisbooming.com].jpg

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