Posted on October 15, 2019

Baladna Food Industries Co. W.L.L, Qatar’s largest producer of fresh dairy and beverages, is sponsoring the World Beach Games Qatar 2019, organized by the Association of National Olympic Committees (ANOC). It is an inaugural international beach multi-sport event taking place from 12th till 16th October 2019. 

During the event, Baladna will have a dedicated area called the Baladna Fan Zone in Katara Cultural Village, where they will be distributing refreshments to fans and athletes. The products will include fresh dairy drinks and 100% natural juices with no added sugar. Additionally, they will be catering to the VIP section with an array of food products. Commenting on the sponsorship, Moutaz Al Khayyat, Chairman of Baladna Food Industries Co. W.L.L, said, “Baladna takes pride in sponsoring ANOC World Beach Games in Qatar. The event aligns with our core value of supporting Qatar in its mission towards Qatar National Vision 2030, in promoting sports and health. In addition, the products distributed will be encourage fans to pursue a healthy lifestyle.” 

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Commenting on the Baladna Fan Zone, Saba Al Fadala Public Relations and Communications Director at Baladna Food Industries Co. W.L.L, said “Baladna’s fan zone is has been built to meet a healthy lifestyle in an innovative and creative manner. We have a designated barista to make delicious beverages like milkshakes, iced coffees, and mojitos by using Baladna’s products. Our barista will be available daily during the event from 5-7PM.”

The event is expected to attract more than 1,200 athletes from all over the world. The participants will compete in 14 disciplines across 13 sports activities. Featured activities include aquathlon, basketball, climbing bouldering, beach handball, karate kata individual, kitefoil racing, skateboarding, beach soccer, open water 5km swimming, beach tennis, beach volleyball, waterski, wakeboard and beach wrestling.

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