Posted on June 28, 2011

Barwa Bank has been named ‘Best Bank Branding’ at the Banker Middle East Industry Awards, hosted in Dubai.

Following Barwa Bank’s earlier success with the “Best Retail Marketing Campaign” at the Product Awards 2010, and the “Best New Bank” at the Industry Awards 2010, and the “Best New Retail Finance Product” at the Product Awards 2011, the bank has won the “Best Bank Branding” category for its overall branding activities. The GM, Head of Banking Group, Keith Bradley, accepted the award on behalf of Barwa Bank during the ceremony.

The award was given to Barwa Bank in recognition of its innovative approach towards building the brand name and values in Qatar.

Keith Bradley, said “We are delighted to receive the industry’s recognition for our branding activities following the very positive interaction from our own customers since we launched. Our brand aims at communicating with customers in a new and fresh way, which represents the innovative approach to our customers and to Sharia’h compliant banking which we are adopting. I am delighted to see that this was appreciated by both customers and the industry.”

Hussein Fakhri, Head of Marketing and Communications at Barwa Bank commented: “Since our inception, we have been focused on making the Barwa Bank brand different in the way we appear and communicate with our audience, to reflect the unique proposition of Barwa Bank as the modern alternative to Shariah compliant banking. To be recognised by the industry for this effort is extremely fulfilling and we look forward to greater achievements in the future.”