Posted on June 09, 2015

The Bedaya Center for Entrepreneurship and Career Development (Bedaya Center), a joint initiative by Qatar Development Bank and Silatech, wrapped up its two-day ‘Be in control of your social media channels” workshop, held in Katara Cultural Village in cooperation with social media experts Ammar Mohammed and Mostafa Sheshtawy.

The workshop provided deeper perception on how to build an online brand and imprint. It offered all possible help for identifying goals and proper planning in using social media and presented participants with creative ideas for more active and more efficient control.

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Meanwhile, entrepreneurs had direct access to guidance, training and support and were introduced to real-life experiences by the two speakers who discussed a wide variety of topics.  These included the necessity of laying out a strategic plan,having competent brand awareness before handling social media websites, the mechanisms of expanding their audience base and how to turn followers into actual customers. Finally the workshop advised conducting comprehensive strategy reviews to keep pace with the latest developments.

“I am delighted to enter into such a strategic partnership with Bedaya Center. This is an excellent initiative, taking into account the significant role social media websites assume today and their impact on entrepreneurs and business leaders,” said Ammar Mohammed.“This relationship supports and complements Bedaya Center’s consistent efforts to help business owners achieve their professional aspirations by providing them with the means to develop their skills and abilities and set their goals and work plans. Thus, the ‘Be in control of your social media channels’ workshop offers participants the tools to have full command of social media and leverage its power to boost the prosperity of their businesses,”he added.

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For his part, Mostafa Sheshtawy said: “Participants are now able to grasp the basic social media concepts associated with their businesses, which will reflect positively on their progress and success. Bedaya Center’s workshops truly help entrepreneurs and give substantial support to emerging and small businesses in Qatar. I am very pleased to see this remarkable turnout by entrepreneurs eager to actively participate in the workshop and benefit from the suggested techniques which will allow them to take full control of their social media action and further improve their businesses.”