Posted on May 22, 2016

Bedaya Center for Entrepreneurship and Career Development (Bedaya Center), a joint initiative by Qatar Development Bank and Silatech, in collaboration with Al Faisal Center for Entrepreneurship,DePaul University and Mr. Paul M. Rand – the acclaimed writer and expert, hosted a program on marketing strategies. Held at Al Gassar Resort, this was aimed at promoting entrepreneurship in Qatar and the Middle East.

Through such programs, Bedaya Centre aims at expanding the vision of entrepreneurs owning small and medium enterprises, especially on how to develop their business by employing strategies and innovative marketing tools at a lower cost. During the workshop, Mr. Paul M. Rand talked about the impact of social media,word-of-mouth marketing and acquiring consumers’ satisfaction and its impact on brand building. It was attended by 80 individuals interested in developing their marketing strategies and skills.

On this occasion, Reem Al-Suwaidi, General Manager of Bedaya Center, said: “At Bedaya Centre, we strive to provide a wide range of entrepreneurial services for Qatari youth to guide them and refine their spirit of entrepreneurship. This is achieved by providing them with diverse services varying between developing their skills and advisory services via a wide range of programs, events, workshops and consulting sessions. This aids in bridging the gap, refining their talents and helping them choose the right professional choice and decisions.”

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“The marketing strategies program reflects the countless efforts undertaken by Bedaya to instill a culture of entrepreneurship in the Qatari society. We have a strong belief that Bedaya is playing an essential role in supporting the entrepreneurial spirit among the local community. We are very happy about the collaboration with Al Faisal Center for Entrepreneurship and DePaul University to support the goals of the center,” she added.

Marketing strategies is one of the most important tools to achieve the desired results for planned projects. Further, entrepreneurs need to follow a systematic approach for planning and implementation of these strategies, in addition to the market knowledge and competitors to make sure that they reach the desired goals and objectives.